MarketingSherpa

For marketing, a key part of that planning is media spend. So in this article we bring you never-before-published performance data from 3,457 ecommerce and lead generation brands provided exclusively to MarketingSherpa by Hawke AI.

I had fun discussing big ideas with John Reid, CMO, Aidentified, in episode #84 of the How I Made It In Marketing podcast. Reid talked about innovative marketing strategies, experiential marketing success, and creative brand campaigns.

I had a great conversation with Gary Stein, CMO, Virtuo, about ‘category of one’ branding, creative storytelling in advertising, and innovative marketing strategies, in episode #85 of the How I Made It In Marketing podcast.

Social media platforms are changing — because of Russian election meddling, bot cleanups, newsfeed and algorithm changes, and people quitting social platforms — to name just a few.

You’re far more accustomed to hearing “social media engagement” or “social media reach.”

I spoke with Hilary Young, Brand Strategist, Hilary Young Creative, on episode #92 of the How I Made It In Marketing podcast. She shared her career lessons, and discussed TV production insights that apply to marketing, branding lessons, and what she’s learned about success in marketing.

You’re spending money, time, and effort driving traffic to your website. But is your website working as hard as you?

I don’t have a crystal ball, but there are signs the economy is slowing down. Which means – you may be asked to do more with less in your 2025 budget.

Now that the summer has come to a close, conference season is kicking off. Plus this year in the U.S. (and 27 other countries) an election is coming up, which means – even more events.

You’ve heard the hype about AI, yet only 4% of employees use it on a daily basis.