Sales & Marketing Management

Tepid response to traditional corporate gifts has companies rethinking the concept

An author of young adult fiction and romance novels isn’t an obvious source of insight on what makes for effective B2B partnerships, but that’s what Sarah MacLean has provided. MacLean, the author of New York Times bestselling books such as “A Rogue By Any Other Name” and “Never Judge a Lady By Her Cover,” stated in an interview, “The best partnerships are not dependent on a mere common goal, but on a shared path of equality, desire and no small amount of passion.”

Subtle shifts in the way channel leaders communicate with their partners suggest a greater focus on in-person interactions and stronger digital interactions.

Recruiting and retaining good channel partners is akin to hiring and keeping high-performing employees. As a result, strategies that help companies keep their best workers should also help keep mutually beneficial channel partnerships intact.

Editor’s note: Whether you go to market with an internal sales team or through channel partners, your sales reps are critical to your success. In this article, Gartner Senior Director Analyst Shayne Jackson explains why a company’s sales culture is directly tied to performance, and shares tips on how to assess your sales culture and make any necessary changes.

In the tech and finance industries, all eyes are on generative AI.

AI’s impact on commercial photography is immense. It presents a new frontier in how we capture, manipulate and display imagery. While some make dire predictions about the implications of AI (among the biggest concerns, a recent study illustrates that 71% of Americans fear AI-generated content could manipulate elections) and others speculate on the unlimited upside ahead, we are still at the beginning and where we end up will likely fall somewhere in the middle.

Nothing is ever guaranteed in business. However, you stand a better chance if you know how to create a marketing strategy for business success.

Imagine two salespeople preparing for a high-stakes meeting. One feels energized by the adrenaline, using it to focus and deliver a pitch with confidence. The other feels overwhelmed by similar sensations – racing heart, sweaty palms – and interprets them as signs of potential anxiety or failure. The physical experience is the same, but the impact on their performance is drastically different.

Data shows early adopters of AI-driven sales training reap revenue growth