South China Morning Post SCMP

South China Morning Post SCMP

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Preston Insights

The South China Morning Post (SCMP) is a leading global news media company with a rich legacy of reporting on China and Asia for over a century. Headquartered in Hong Kong, SCMP serves as the city's newspaper of record and has a growing presence across Asia and the United States.

SCMP's mission is to "Lead the global conversation about China," and it strives to elevate thought through its journalism of the highest standards. The news organization covers a wide range of topics, including government and politics, world affairs, sports, entertainment news, and culture and society.

SCMP's coverage is comprehensive, featuring government announcements, evolving stories, data-driven reporting, event coverage, and breaking news. The news organization is committed to providing credible and transparent journalism, as demonstrated by its membership in the Trust Project, a consortium of top news companies developing global transparency standards.

In addition to its flagship newspaper, SCMP publishes news 24/7 on its website, SCMP.com. The company also operates several premium lifestyle and fashion titles in Hong Kong, such as Cosmopolitan, ELLE, Esquire, and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact worldwide; and Goldthread, a content platform with a focus on food, travel, and culture in China.

SCMP's audience includes readers from around the world who are interested in staying informed about developments in China and Asia. The news organization delivers its content through various platforms, including online digital print and news aggregators.

Coverage Attributes:

Beta
Government Announcement: 21 %
Event Coverage: 14 %
Cites Data: 11 %
Evolving Stories: 9 %
Press Release: 8 %

Themes Covered:

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