The State Newspaper

The State Newspaper

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Preston Insights

The State Newspaper is a leading regional publication serving the greater Columbia, South Carolina area, including Richland and Lexington counties. As a trusted local news source, The State covers a wide range of topics that matter most to its community.

For sports enthusiasts, The State provides comprehensive coverage of University of South Carolina athletics through its dedicated GoGamecocks.com website. Local and regional sports news is also a staple of the publication.

The State keeps readers informed about government and politics, reporting on policy decisions, legal matters, and civic issues that impact residents' daily lives. Crime reporting is another key focus area.

Entertainment news and features on family and relationships cater to those seeking lifestyle and cultural content. Whether it's the latest happenings in the local arts scene or advice for navigating modern family dynamics, The State has its readers covered.

The State's coverage is characterized by its commitment to evolving stories, breaking news alerts, dissemination of government announcements, on-the-ground event reporting, and analysis of legal policies and regulations.

In addition to its flagship print newspaper, The State maintains a strong digital presence through its website, TheState.com. The publication also produces specialty magazines like Go Gamecocks The Magazine and Carolina Bride, connecting advertisers with niche audiences. Furthermore, The State Media Company's Total Market Coverage products allow advertisers to reach the entire market through strategic placement.

Coverage Attributes:

Beta
Government Announcement: 17 %
Breaking News: 15 %
Event Coverage: 14 %
Evolving Stories: 14 %
Press Release: 8 %

Themes Covered:

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Most Recent Topics:

  • Crime
  • Football
  • Academia
  • Basketball
  • Taxes

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