WMBF

WMBF-TV is a leading local television station serving the Grand Strand and Pee Dee regions of northeastern South Carolina and parts of southeastern North Carolina. As the NBC affiliate for this area, WMBF provides comprehensive news coverage tailored to the interests and needs of its local audience.

The station's news team delivers extensive reporting on a wide range of topics, including crime, entertainment, sports, government and politics, and family and relationships. WMBF prides itself on keeping its viewers informed about the latest developments and breaking news, as well as providing in-depth coverage of evolving stories, government announcements, and major events.

WMBF's news coverage extends beyond its television broadcasts, as the station leverages various digital platforms and news aggregators to reach an ever-growing online audience. This multi-platform approach ensures that viewers can access WMBF's news content through their preferred channels, whether they are watching live television or consuming news on-the-go through digital platforms.

Operating in the heart of Myrtle Beach, a popular family vacation destination known for its beautiful beaches, golf courses, amusement parks, and mild weather, WMBF plays a vital role in keeping both residents and visitors informed about the latest happenings in the region. The station's commitment to delivering live, local news coverage reflects its deep connection to the community it serves.