By: Ian Servantes
Dubbed the Icon edition. Although never not in favor, the Nike Air Force 1 Low has taken a particular place of prominence this summer with the return


How do you keep up with beauty PR in such a fast changing, crowded market? You have to keep up with the trends. This page gives you insights into what’s trending in beauty PR, who’s writing it, and where it’s getting published. So, all you have to do is plug and play.
In the past week, several beauty-related articles have highlighted emerging trends and developments in the industry. A significant focus has been on skincare and haircare innovations, with products like Hydrinity's Hyacyn Active Purifying Mist reaching a milestone of one million bottles sold, showcasing the rising popularity of hypochlorous acid in skincare. Additionally, the launch of AORA at Sephora marks a milestone as the retailer's first fully plastic-free beauty brand, emphasizing a shift towards sustainable beauty practices. Haircare also saw advancements with Oribe's new Hair Alchemy Bond Building Elixir and the recall of select shampoo lots due to bacterial contamination, underscoring the industry's commitment to product safety and innovation.
In makeup, the Nordstrom Anniversary Sale drew attention with its mix of new beauty launches and exclusive value sets, highlighting consumer interest in both innovation and affordability. The allure of fragrance remained strong, with new scents capturing the essence of summer through sun-soaked and gourmand-inspired notes. Meanwhile, the beauty community continues to explore novel approaches to makeup application, as seen with Hailey Bieber's advocacy for double concealer techniques and the introduction of a unique makeup sponge in Allure's Beauty Box. These articles collectively underscore a dynamic beauty landscape characterized by innovation, sustainability, and a focus on consumer preferences.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize thousands of current articles from our database on the topic of this page. We've selected articles from top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize hundreds of current articles from our database on the topic of this page. We've selected articles by top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.