By: Olivia Cefalu
I’ve never dyed my hair, which means I’ve also never had to think too hard about toners, brassiness, or the maintenance that comes with keeping blonde hair bright. But, as I’ve gotten older, my ...


How do you keep up with beauty PR in such a fast changing, crowded market? You have to keep up with the trends. This page gives you insights into what’s trending in beauty PR, who’s writing it, and where it’s getting published. So, all you have to do is plug and play.
The recent articles in the beauty domain highlight several emerging trends and developments. One notable trend is the increasing popularity of innovative skincare and beauty products. For instance, the introduction of a topical isotretinoin alternative by Clear Health aims to make acne care more accessible, bypassing the traditional Accutane procedures. Additionally, Farmacy's skincare products, known for combining farm-grown botanicals with science-backed ingredients, are gaining traction, especially with significant discounts during Amazon Prime Day. The beauty industry is also seeing advancements in hair care, with new at-home gloss treatments offering salon-quality shine and repair, and the Medicube Booster Pro x2 device utilizing microcurrents to enhance skin firmness and elasticity.
Another significant trend is the focus on sustainable and inclusive beauty practices. The shift towards acne neutrality reflects a broader acceptance and normalization of skin conditions, moving away from stigmatization. Similarly, the rise of fragrance-free self-tanners and chic oral care products like Davids Hydroxi Whitening Toothpaste indicates a preference for products that prioritize user experience without compromising on efficacy. In the realm of fashion and beauty aesthetics, there is a resurgence of nostalgic elements, such as peach fragrances reminiscent of the '90s and the Euro-Boho style inspired by 'Mamma Mia!' vibes. These developments underscore a dynamic shift in the beauty industry towards more personalized, effective, and inclusive solutions.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize thousands of current articles from our database on the topic of this page. We've selected articles from top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize hundreds of current articles from our database on the topic of this page. We've selected articles by top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.