By: Annabel Sampson
FREE STYLE: Lohralee Astor photographed at home in St Tropez for Tatler, July 2018. A poolside shell grotto where she practises yoga is her favourite feature of the villa. The heavenly Vila Astor is a...


Whether your luxury brand focuses on heritage, craftsmanship, unique experiences, or design, your luxury PR strategy needs the same level of attention. Our page is designed to give you a head start on trending luxury PR topics, journalists, and publications to keep you cutting edge.
In the realm of luxury lifestyle and jet-setting, several notable trends and events have emerged recently. Dua Lipa's wedding to Callum Turner in Sicily captured significant attention, particularly due to her choice of a custom Chanel Haute Couture dress, which exemplifies the ongoing trend of high-profile celebrities opting for bespoke luxury fashion for significant life events. This highlights the enduring appeal of luxury fashion houses like Chanel in creating memorable and exclusive experiences. Additionally, the resurgence of Pan American World Airways with its ultra-luxury private jet travel excursions marks a nostalgic return to the golden age of travel, catering to a new generation of affluent explorers seeking bespoke travel experiences. This trend underscores the growing demand for personalized and luxurious travel options that offer both exclusivity and a sense of adventure.
The luxury travel sector also sees a focus on unique and immersive experiences, as evidenced by the launch of Patina Maldives' KANDU restaurant, which emphasizes ocean-to-table dining inspired by local Maldivian produce. This aligns with the broader trend of luxury destinations enhancing their culinary offerings to provide guests with authentic and high-end dining experiences. Moreover, the introduction of the world's first wellness-first superyacht by Dutch Design reflects an increasing interest in integrating wellness and relaxation into luxury travel. This innovation caters to the affluent clientele's desire for holistic and rejuvenating experiences while traveling. Collectively, these developments indicate a shift towards more personalized, health-conscious, and culturally immersive luxury travel experiences, catering to discerning travelers who value exclusivity and authenticity.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize thousands of current articles from our database on the topic of this page. We've selected articles from top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize hundreds of current articles from our database on the topic of this page. We've selected articles by top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.