Natural deodorant brand Fussy is expanding into Australian supermarkets through a new retail partnership with Coles.
Sophie Smith is a Senior Reporter at various esteemed publications including Cycling Weekly and The Guardian. She specializes in the beauty and fashion industries, covering topics such as hair care, makeup, skincare, and consumer behavior analytics, while also exploring themes in retail and events. Sophie’s work has been featured in notable outlets like The Sydney Morning Herald and Yahoo News, showcasing her diverse expertise in both beauty and retail sectors.














