'Nearly usable' data looks right in dashboards and reports but falls apart the moment someone on the store floor needs to make a real-time decision.
Adam Blair is an Editor at various publications, including Gold Coast Titans and Sydney Roosters. He specializes in retail, focusing on brick-and-mortar and e-commerce trends, as well as marketing, advertising, and supply chain logistics, with a keen interest in store management and consumer behavior analytics. Adam's insights and expertise have been featured in outlets such as nzcity.co.nz, NewsBreak, Small Business Xchange, Retail TouchPoints, and Cinema Sentries.















