Vidhi Choudhary is a journalist who writes for Modern Retail, a publication under Digiday. With a focus on the retail industry, Vidhi covers topics such as e-commerce, digital advertising, and the impact of technology on consumer behavior. Her work has also been featured in publications such as Nikkei Asia, Forbes, and Mint.
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Vidhi's articles primarily focus on product promotions and sales & marketing within the e-commerce, retail, online advertising, Amazon, and Shopify domains. Her coverage often includes data citations and press releases.
To effectively reach out to Vidhi Choudhary with a pitch or as a source, you should consider offering unique insights backed by data related to trends in e-commerce sales & marketing strategies or the evolving landscape of online advertising within platforms like Amazon and Shopify. If you have access to proprietary data or can provide expert analysis supported by relevant statistics in these areas, it is likely to capture her attention.
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By: Vidhi Choudhary
Amazon's fall Prime Day that ran last week drove a spike in sales for a host of food and beverage brands selling on its marketplace.
By: Vidhi Choudhary
Some brands selling on Amazon's marketplace say the economics of operating have become difficult. One big reason: returns.
Third-party seller and overall marketplace growth helped fuel Amazon's third-quarter earnings.
This year, much of the focus at UnBoxed was on giving sellers more AI tools to help them efficiently run their Amazon advertising businesses.
By: Vidhi Choudhary
E-commerce advertisers are continuing to spend digital ad dollars on bottom-of-the-funnel advertising and performance marketing to drive up conversions, as Meta, Alphabet and Amazon's latest earnings reports show.
By: Vidhi Choudhary
Many of tech companies are rethinking some of the reverse logistics acquisitions they made just a few short years ago.
By: Vidhi Choudhary
Every major ad platform is releasing generative AI tools to help streamline ad campaign creation.
By: Vidhi Choudhary
Shopify is continuing to court bigger enterprise clients like Banana Republic Home ahead of the holiday season.
One of the most business-critical decisions a brand can make is wether or not to operate as a first-party vendor or third-party seller on Amazon.
By: Vidhi Choudhary
Amazon's Seller Support is a channel where third-party merchants can appeal or report issues related to their online stores. But some merchants say it can take constant follow ups and escalations to actually make sure their issues are properly addressed.
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