Anna Hensel is the Managing Editor at Modern Retail. She focuses on the intersection of beauty and fashion, marketing, and retail technology, with a keen interest in AI and consumer behavior analytics. Anna's insights and expertise have also been featured in Glossy, WorkLife, Modern Retail, and Digiday.
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Anna Hensel's articles predominantly focus on business and product promotions within the direct-to-consumer (DTC), e-commerce, startups, retail, and branding sectors. Her coverage often includes industry-specific insights and data citations. Therefore, she is likely to be receptive to pitches that offer unique data-driven perspectives on trends in DTC or e-commerce businesses. Additionally, offering expert analysis on emerging startup strategies or innovative retail practices may capture her attention.
As Anna does not specify a geographic focus but covers international topics such as branding and retail strategies across various markets, consider providing global perspectives when reaching out to her with relevant stories or insightful commentary related to DTC brands' expansion into new territories or cross-border e-commerce challenges.
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It seems like every company wants to bill itself as a “lifestyle brand” these days. If a company can truly integrate itself into a customer's
Urban Outfitters likes to say it doesn't just create campaigns with Gen Z -- it also produces campaigns with them. UO's Cyntia Leo shares how the brand does exactly that.
Startup Made In is trying to carve out its defensive moat in the cookware space by focusing on what it calls "professional-grade cookware." This year, the company has entered one of the most formidable categories for cookware: cast iron. And it used the launch to add a new wholesale partner.
By: Anna Hensel
Hims & Hers is betting on artificial intelligence to help steer the company through its next phase of growth as it navigates shifts in drug availability, especially amid the GLP-1 boom.
By: Gabriela Barkho, Anna Hensel
One of the first DTC darlings of the 2010s, Everlane has sold to Shein for a reported $100 million after years of struggling to grow. Combined with Allbirds' fire sale earlier this year, it's a nail in the coffin for early, venture-backed DTC darlings.
By: Anna Hensel
Shein made headlines this week with what appears to be another attempt to boost its brand credibility in the U.S.
By: Anna Hensel
Consumer sentiment hit new lows in May, according to the University of Michigan's consumer sentiment index, but quarterly retail earnings show a resilient consumer that is still willing to spend.
By: Anna Hensel
Everlane founder Michael Preysman is teasing a new brand after the Shein sale, but he's not the first DTC founder to attempt a second act. We look between the lines at what's driving all of these serial entrepreneurs.
By: Anna Hensel
Brooklinen has spent the past year quietly relaunching 80% of its product line. Here's why the company believes that is so important to building trust with customers and fueling Brooklinen's next chapter of growth.
By: Anna Hensel
Interluxe Group, a luxury marketing agency that works with over 250 brands ranging from Rolls-Royce to The Four Seasons, is deepening its focus on performance marketing as agency expectations evolve for luxury brands.
