Anna Hensel

Measuring how often your company gets recommended by AI engines — and, subsequently, how often those recommendations lead to website visits and sales — is starting to become a bigger topic of discussion for brand executives

Every Amazon agency right now is trying to get a sense of what role AI referral traffic is playing — and will play — in driving purchases, even if they don't have much data to go off of yet.

Peacock's “Love Island USA” has become an advertising juggernaut, and the impact of this season's sponsorships is starting to be felt beyond the villa.

Thanks to rising gas prices, shoppers are switching up where they buy their gas, and what purchases they are making while doing so.

Amid a challenging macroeconomic year, Amazon has proven to be a powerful sales engine for many digitally native startups.

Whatnot believes its recommendation systems — which now refresh in just minutes — are what set the company apart from competitors. Whatnot chief product officer Tom Verrilli spoke with Modern Retail about what makes recommendations uniquely challenging in live commerce.

Amazon wants to become an even more vital part of shoppers' lives, as it prioritizes growing sales of groceries, prescriptions and other essential products.

A couple of years ago, home goods company Gorilla Commerce set an ambitious goal for itself. It wanted to prove that its brand could live beyond Amazon.

During its second-quarter earnings call on Thursday, Sweetgreen lowered its full-year guidance as cyclospora concerns hurt foot traffic — even though the chain hasn't been implicated in any outbreaks. Here's how consumer concerns around fresh produce could hurt Sweetgreen amid a critical inflection point for the company.

During its second-quarter earnings call in August, Wayfair wanted to talk up the success of its luxury furniture banner, Perigold.