Aimee McLaughlin is an Associate Editor for Creative Review, a publication that covers the creative industry. With a focus on branding, music, and design, Aimee's articles explore the intersection of creativity and culture, highlighting innovative campaigns, rebrands, and artistic expressions.
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Aimee's coverage indicates a strong interest in branding, advertising, and design, with a focus on industry developments and creativity. Her frequent use of press releases suggests she may be open to receiving promotional materials or news about new products, campaigns, or creative endeavors.
Given the emphasis on expert commentary in her articles, Aimee would likely appreciate pitches from professionals within the fields of branding and advertising who can offer unique insights into industry trends. She may also respond well to pitches that involve interviews with artists or designers behind notable works.
While Aimee does not have a specific geographic focus mentioned, her topics are broad enough to encompass international stories related to branding initiatives, ad campaigns, artistic ventures as well as business-related themes such as sustainability.
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As Gen Z navigate what they want from a career in advertising, the industry is starting to wake up to the fact that it needs young talent more than they need it
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Featuring striped gradients and a bespoke typeface, the new branding aims to better articulate the company’s offering in a rapidly developing AI landscape
This year saw publications create evocative covers that addressed everything from the Israeli-Palestinian conflict to the visual evolution of Rihanna
In a year where everyone struggled to keep up with the trend cycle, the smartest brands still found engaging ways to speak to audiences on social
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