Akanksha Sarma

DoCA and ASCI recently held joint consultations and collaborations on several advertising issues such as influencer guidelines, greenwashing, dark patterns, and surrogate advertising.

YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Thursday, March 29, 2024.

Google also shared some of the measures it's taking to improve the safety of its advertising services, including removing and blocking ads that violate its policies.

Google also shared some of the measures it's taking to improve the safety of its advertising services, including removing and blocking ads that violate its policies.

YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Thursday, March 29, 2024.

PocketFM recently raised $103 million in a Series D funding round led by Lightspeed.

The report by EY and Collective Artists Network’s Big Bang Social also said 3 out of 4 brands are expected to include influencer marketing in their communication strategies.

Stayflexi, a Y-Combinator-backed hotel management platform, launched Bidflexi, a hotel bidding app to book last-minute stays by placing bids.

In 2024, at least six new-age players who are attempting to change the social media landscape picked up funding from India. This is their journey.

The stake acquisition is expected to help Nazara develop an influencer-led game discovery platform. The gaming firm will use influencers to promote Nazara's games on various social media platforms.