Akanksha Sarma is a Senior Sub Editor at YourStory Media. She specializes in topics related to India, with a focus on cryptocurrency, startups, gaming, and Bitcoin. Akanksha's insightful work has been featured in YourStory Media.
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Akanksha Sarma's reporting indicates a strong focus on the Indian startup ecosystem, particularly in the areas of gaming and cryptocurrency. She often covers developments such as financial reports, private sector announcements, and press releases.
Given her emphasis on citing data and covering private sector announcements, she is likely seeking pitches that provide access to exclusive data related to Indian startups or offer insights into significant financial milestones of companies operating within the gaming or cryptocurrency sectors based in India.
Pitches offering interviews with key figures from Indian startups involved in gaming or cryptocurrency industries may also resonate well with Akanksha. Additionally, providing expert commentary backed by relevant data could enhance the appeal of your pitch.
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By: Akanksha Sarma
DoCA and ASCI recently held joint consultations and collaborations on several advertising issues such as influencer guidelines, greenwashing, dark patterns, and surrogate advertising.
YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Thursday, March 29, 2024.
By: Akanksha Sarma
Google also shared some of the measures it's taking to improve the safety of its advertising services, including removing and blocking ads that violate its policies.
By: Akanksha Sarma
Google also shared some of the measures it's taking to improve the safety of its advertising services, including removing and blocking ads that violate its policies.
YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Thursday, March 29, 2024.
PocketFM recently raised $103 million in a Series D funding round led by Lightspeed.
The report by EY and Collective Artists Network’s Big Bang Social also said 3 out of 4 brands are expected to include influencer marketing in their communication strategies.
By: Akanksha Sarma
Stayflexi, a Y-Combinator-backed hotel management platform, launched Bidflexi, a hotel bidding app to book last-minute stays by placing bids.
By: Akanksha Sarma
In 2024, at least six new-age players who are attempting to change the social media landscape picked up funding from India. This is their journey.
The stake acquisition is expected to help Nazara develop an influencer-led game discovery platform. The gaming firm will use influencers to promote Nazara's games on various social media platforms.
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