Aleda Stam is a Senior Reporter for Ad Age and Editor & Publisher (E&P) Magazine. With a focus on the advertising industry, Aleda covers a wide range of topics including agency news, marketing trends, industry partnerships, and profiles of influential figures in the field. Her work has also been featured in Crain's Chicago Business.
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Aleda Stam predominantly covers press releases, focusing on advertising, agencies, ad tech, partnerships, and carbon footprint. Given this emphasis on press releases and business-related topics in the advertising industry, she is likely to be interested in receiving pitches related to new product launches or promotions within the advertising and marketing space.
She may also be receptive to news about agency acquisitions or mergers, as well as partnerships between companies operating within the ad tech and marketing industries. Additionally, given her focus on sustainability through coverage of carbon footprint measurements by agencies and their efforts towards reducing emissions could indicate an interest in similar stories involving corporate social responsibility initiatives within the advertising sector.
Since there is no specific geographic focus mentioned for Aleda's articles but based on her international coverage of various business developments across different regions such as Israel and the US it indicates a global perspective.
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After two quarters of stagnation, digital advertising bolsters ad spend while traditional formats continue to struggle, according to Magna’s latest report.
By: Aleda Stam
Madonna Badger discusses her work with See It Be It and how women impact the future of creativity.
Members of 4A’s will get access to carbon measurement tools and solutions to achieve net zero emissions.
Stagwell will receive a percentage of the advertising revenue generated by RCP’s polling site.
Boost Infinite’s new campaign from Grey aims to set its post-paid service apart from the category titans.
Dentsu supports Black-owned media and business in new video series, COMvergence names top media agencies, Wunderman Thompson’s new AI offering and more.
By: Aleda Stam, Garett Sloane
On Sunday, a lone message of a bright Israeli flag stuck out among the digital billboard overload in New York’s Times Square. The billboard of the flag, with the familiar blue horizontal …
By: Kyle O’Brien, Olivia Morley, Aleda Stam
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