Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). He covers a range of topics including marketing and advertising, corporate finance, and media relations, with a focus on advertising technology and marketing technology. Steve's insights and expertise have been featured in Modern Tire Dealer, MediaPost, Global Advertising News, and NewsBreak.
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Steve's coverage heavily focuses on corporate announcements, product promotions, and general news related to sales & marketing. He seems to be interested in covering new developments within the advertising and marketing industry as well as significant changes or events related to companies' promotional activities.
Given his focus on press releases and private sector announcements, he would likely be most responsive to pitches that provide exclusive insights into upcoming advertising campaigns, major CEO changes in prominent companies within the industry, or unique perspectives on trending sales and marketing strategies.
It is worth noting that Steve does not have a specific geographic focus but instead covers topics of interest globally within the advertising and marketing realm.
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Stacy DeRiso has been appointed Brand President of IPG Mediabrands agency Initiative, a role in which she will lead the agency globally.
By: Steve McClellan
A campaign for Dove from Mindshare New York won the Media Lions Grand Prix award Wednesday at the Cannes ad festival.
Internet domain registry GoDaddy won the Creative B2B Lions Grand Prix award Wednesday night in Cannes for a campaign that featured actor Walton
AI video creation has come a long way in a short time and advances in the technology are so rapid that almost anyone with a little training will be able to produce professional looking video content quickly and soon.
A campaign called “ Sounds Right ” for the Museum For The United Nations—UN Live and Spotify by AKQA Copenhagen won the Innovation Lions Grand Prix Thursday evening at the Cannes ad festival.
French insurance company won its second Grand Prix at the Cannes Lions festival Thursday, in the Creative Business Transformation Lions category
WPP was named Creative Company Of The Year on the final day of the Cannes Lions festival today. Omnicom ranked second and Interpublic was third.
By: Steve McClellan
Stagwell has consolidated and rebranded its production operations—Anomaly Content & Entertainment and Wolfgang Studios—under a new entity called Unreasonable Studios (UNR).
By: Steve McClellan
The Federal Trade Commission issued a proposed consent order that would allow the Omnicom-IPG combination to go through but that would include a
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