Alison Weissbrot is an Editor at Campaign Live US. She specializes in marketing and advertising, with a focus on advertising technology, marketing technology, and corporate sustainability. Alison's insights and expertise have been featured in prominent publications including PRWeek, AdExchanger, and Adweek.
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Alison Weissbrot's coverage predominantly focuses on the advertising and marketing industry, with an emphasis on industry news, campaigns, agencies, and related topics. Her articles often include press releases and reviews.
When reaching out to Alison, consider providing insights or tips relevant to trends in advertising and marketing. This could include new campaign strategies, innovative industry practices, or analysis of successful ad campaigns. Alternatively, if you have access to exclusive data or insider perspectives on major players in the advertising world or upcoming campaigns that align with her coverage areas may also be of interest.
Given that there is no specific geographic focus mentioned for Alison's articles, she appears open to covering stories from anywhere as long as they are significant within the advertising and marketing sector.
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By: Rebecca Stewart, Brittaney Kiefer, Alison Weissbrot
As PE dealmaking in the agency world heats up, experts share what to expect after an acquisition.
The agency successfully defended $4 billion in business while reengineering for an AI-powered future.
The venerated creative leader passed away in February
Pubicis Groupe has snagged The Coca-Cola Company’s U.S. media and data business from incumbent WPP.
The Accenture-owned agency is bracing for a new era under new leadership–and it’s not looking backward
The result ends a months-long review that kicked off in the fall.
Media portion of the review to wrap at the end of Q2.
BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.
TBWA’s new global leadership team share their plans for the agency and what ‘disruption’ means at a time of upheaval.
Kao will step into the chief marketer role as CCO Colleen DeCourcy plans her exit.
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