The serial entrepreneur broke down her principles for success for audiences at ADWEEK's Social Media Week
Alison Weissbrot is the Executive Editor at Adweek, where she oversees agency, brand, and creative news coverage. With a strong focus on marketing and advertising, she has previously served as editor in chief of Campaign US and has extensive experience covering agencies and convergent TV at AdExchanger. Alison's work has been featured in notable publications including PRWeek, Campaign (UK), and MSN.












