Artificial intelligence is already bringing “creative accountability” to some of the squishier parts of the marketing world. But first...
Alex Barinka is a Managing Director at Upland Workshop and a former technology reporter for Bloomberg News. Her reporting has focused on the tech industry, social media platforms, and the intersection of business and technology. Barinka's work has appeared in a variety of publications, including Bloomberg, Fortune, and ArcaMax Publishing, covering topics such as AI, digital advertising, and the evolving media landscape.