Alicia Esposito

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at the home improvement retailer puts her in a unique position to push the business to the next level. “Being at a brand for 18 years, people might think I would do what we’ve […]

Active and lifestyle fashion brand Fabletics is expanding into Mexico through a partnership with Liverpool, an omnichannel retail group.

Nearly 75% of consumers say the way they shop in stores has changed significantly over the past three years, according to Retail Systems Research (RSR). While being able to physically investigate a product in context is a clear value prop of the brick-and-mortar experience, consumers increasingly see stores as destinations for high-quality service, immersive experiences and activations, and even digital order fulfillment.

TikTok Shop has expanded the refurbished electronics product category to U.S. consumers after a UK launch in September 2023. TikTok users can click the Shop tab to see refurbished products such as tablets, mobile phones and laptops being sold by approved TikTok sellers.

Bark, the omnichannel dog brand and creator of BarkBox, is partnering with Crocs on a new foot, er, paw-wear collection for furry friends. Current subscribers of BarkBox and Super Chewer, a monthly subscription of tough toys, can add Pet Crocs to their next box, while new subscribers can receive them as a welcome gift when […]

Global apparel and lifestyle brand True Religion is expanding further across the U.S., bringing its total store count to 51. After opening its newest outpost at Katy Mills in Katy, Tex. on May 30, 2024, the brand is unveiling three new stores throughout the month of November. The stores’ locations and their respective opening dates include:

Nearly 80 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and identity exploration. As a result, brands are now using Roblox to create incremental revenue opportunities via “twinned” items for users’ physical and avatar selves: 43% of respondents to Roblox’s Digital Expression, Fashion & Beauty Trends report said they want brands to provide such “twinning” items.

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until it reaches $528.39 billion by 2030. Brands and retailers are investing extensively in their influencer marketing strategies — and in many cases they are not only diversifying the types of creators they partner […]

SubSummit is the only event for everyone who works in the rapidly growing $3 trillion subscription, membership, and loyalty space that represents 86% of US consumers. From Fortune 500 brands to startups ready to grow, every attendee walks away with new partnerships and tactics designed to take their subscription business to the next level.

The American Independent Business Alliance (AMIBA) has launched a new holiday campaign to motivate shoppers to support locally owned and independent businesses throughout the season. Shop Indie Local is an annual initiative that runs from November 1 to December 31, to encourage shoppers to buy from local businesses, which can recirculate 2X to 4X more dollars back into communities than spending with non-local businesses.