Melissa Daniels is a Senior Reporter and Columnist for Modern Retail, with a passion for uncovering stories in the retail industry. She has a keen interest in exploring the intersection of business, technology, and consumer trends. Melissa's work has been featured in various publications, including the Coachella Valley Independent and Media Online.
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Melissa's articles predominantly cover product promotion and sales & marketing within the retail industry, often citing data and press releases. To effectively reach out to her, consider providing data-driven insights or access to exclusive reports that can support trends in e-commerce, retail strategies, consumer behavior shifts, or business growth.
Given Melissa’s focus on specific brands and their strategies for growth and expansion, she may be interested in pitches related to new product launches or innovative sales/marketing approaches being adopted by companies within the retail space.
As Melissa doesn't have a specified geographic focus but covers topics relevant across different regions, ensure your outreach provides insights into global trends or developments rather than focusing on localized information.
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By: Melissa Daniels
Three BNPL platforms have shut down their rewards programs this year as they look for new ways to drive loyalty.
It's been about three years since Edible dropped the “Arrangements” from its name. But it wasn't until last fall that the brand decided to take its
By: Melissa Daniels
Detoure, founded in March of 2021, works with influencers to sell off the items they've been gifted. It's part of a crop of companies that have sprouted up to help influencers make money off of items they were gifted.
By: Melissa Daniels
Seven brands tried out live shopping on Poshmark in April, selling out items as part of a new brand-led experiment.
The lawn and garden aisle is getting a refresh this year, with eco-friendly brands gaining more shelf space.
By: Melissa Daniels
Retail-driven attempts to address cost and access are challenged by the costly and complex insurance environment.
By: Melissa Daniels
A fourth Bloomie's location is set to open in New Jersey this fall, part of the parent company Macy's Inc.'s ongoing strategy to tap into more luxury sales with a new small format strategy.
By: Melissa Daniels
Neiman Marcus is among a crop of retailers upping their tailoring and repairs offerings as an additional service.
By: Melissa Daniels
Popflex sold out of its pirouette skort after Taylor Swift wore it, leading to counterfeit listings that ripped off her marketing and intellectual property.
By: Melissa Daniels
Hatch launched the Restore 2 clock in 2023 as it embarked on a full-court effort to reposition itself from baby startup to adult-friendly rest brand.
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