Pride Month is underway, marking a season of celebration that's become a mainstay for some brands. But the ability to earn trust with LGBTQ+ audiences goes far beyond rainbow merch or a few social media posts.
Melissa Daniels is a journalist at Modern Retail. Based in California, she covers a range of topics including retail, retail technology, e-commerce, and consumer behavior analytics, highlighting the intersection of arts, entertainment, and tech within the retail landscape. Her work has been featured in notable publications such as Glossy, Media Online, and Digiday.
















