By: Melissa Daniels
"Toy Story 5" is proving to be a summer box office smash, which is good news for the brands that have leaned into the franchise IP.


Melissa Daniels is a journalist at Modern Retail. Based in California, she covers a range of topics including retail, retail technology, e-commerce, and consumer behavior analytics, highlighting the intersection of arts, entertainment, and tech within the retail landscape. Her work has been featured in notable publications such as Glossy, Media Online, and Digiday.
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