Melissa Daniels

Hims & Hers achieved an 88% daily adherence rate with its first-ever gummy prescription medication. It's another example of how beauty brands, wellness startups and prescription drug providers are all leaning more into gummy formats.

This week's episode of the Modern Retail Podcast features a conversation with Once Upon a Farm Chief Marketing Officer Katie Marston about how the company has sought to shake up the baby aisle with coolers. Marston shares what she's learned over the years about what it takes to get retailers on board with a new way of merchandising products.

A Ukrainian apparel startup is rebuilding after losing its entire latest collection in a recent Russian missile attack on a logistics facility.

Frida is getting into the kids personal care and hygiene category as its core demographic raises older children.

Air freight costs are soaring, but some brands like Capri and Figs are swallowing the cost when they face unexpected inventory crunches.

While the majority of marketers say they're using AI, many are setting boundaries around use cases for customer-facing content.

This week on the Modern Retail podcast, Urban Outfitters' Karen Booker dives into the company's dorm room decor strategy.

This article was first published by Digiday sibling Modern Retail When and how to use AI in advertising imagery is proving to be one of the biggest questions facing marketers this year.

More companies are rolling out services to speed up shipping and delivery as the costs to deploy such systems comes down.

This week's episode of the Modern Retail Podcast features a conversation with Once Upon a Farm Chief Marketing Officer Katie Marston.