By: Alisha Buaya
Liquor Barons, the West Australian-owned cooperative, has launched its new positioning as the ‘ultimate destination’ for alcohol exploration in a new campaign from Hypnosis.
Alisha Buaya is a senior journalist for Mediaweek Australia and the agency editor. With a focus on the national media landscape in Australia, Alisha covers a wide range of topics including advertising, marketing, PR, and industry leadership. Her work has also been featured in MailOnline, showcasing her expertise in the media industry.
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Australia (National)
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Alisha Buaya's coverage predominantly revolves around the advertising, media industry, marketing, business growth, and industry leadership. Her focus on press releases and event coverage suggests she is inclined to report on new developments within these areas. Therefore, she would likely be interested in pitches related to major events or significant announcements from companies within the advertising and marketing sectors.
Given her national geographic focus on Australia with a specific mention of Melbourne, relevant pitches could include insights into local marketing strategies or interviews with key figures in the Australian advertising and media industries. Additionally, since Alisha covers business & industry themes extensively as well as content & publishing and sales & marketing topics; experts who can provide commentary on emerging trends or strategic shifts within these domains may resonate with her reporting interests.
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