Alisha Buaya is an Agency Editor at Mediaweek. She specializes in marketing and advertising, publishing and media, and public relations, with a keen focus on the intersection of these fields in Australia. Alisha's work has been featured in MailOnline, Harro Community, and Mediaweek Australia.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Australia (National)
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Alisha Buaya's coverage predominantly revolves around the advertising, media industry, marketing, business growth, and industry leadership. Her focus on press releases and event coverage suggests she is inclined to report on new developments within these areas. Therefore, she would likely be interested in pitches related to major events or significant announcements from companies within the advertising and marketing sectors.
Given her national geographic focus on Australia with a specific mention of Melbourne, relevant pitches could include insights into local marketing strategies or interviews with key figures in the Australian advertising and media industries. Additionally, since Alisha covers business & industry themes extensively as well as content & publishing and sales & marketing topics; experts who can provide commentary on emerging trends or strategic shifts within these domains may resonate with her reporting interests.
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By: Alisha Buaya
Melbourne Social Co (MSC) has appointed Rosie Chong as its new social content manager.
Andy Murray is the latest famous face to partner with Uber Eats in its latest campaign via creative agency Special.
Budget Direct sleuths Sarge, Jacs and Chief return for the latest instalment of the insurance provider's campaign via 303 MullenLowe.
Poem has won the PR account for the cult charcoal chicken institution, El Jannah.
By: Alisha Buaya
Mediaweek’s Media Movers charts the biggest people moves in the industry over the past week. Amanda Laing
BBC Studios ANZ ad sales team has welcomed the appointment of Georgina Marshall as an account executive to the Melbourne team.
By: Alisha Buaya
WPP CEO Mark Read has responded to criticism from employees who were unhappy with the introduction of a global mandate to return to the office four days a week.
Havas Media has been appointed as the media arm of Geely Auto's agency village, joining forces with sister agency Havas Host and dentsu.
By: Alisha Buaya
Nearly three in five (59%) Australian professionals say they will look for a new job in 2025; however, new data reveals that 51% of respondents say they have been ghosted during their job search.
By: Alisha Buaya
While the US ban on TikTok comes into force this week, the platform set its sights on solidifying its presence in Australia with the launch of a dedicated STEM (Science, Technology, Engineering and Mathematics) feed last week.
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