By: Amanda Lim
South Korean skin care brand Medipeel is using MDP+, its export-exclusive brand tailored to US consumers, to differentiate itself in the competitive market.
Amanda Lim is an editor specializing in beauty and lifestyle topics. With a focus on the Asian market, her work has been featured in publications such as Cosmetics Design Asia, The Singapore Women's Weekly, Westender Newspaper, and AgTechNavigator. Amanda's articles cover a range of subjects including beauty trends, health and fitness, fragrance development, and consumer insights in the beauty market.
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Amanda Lim's coverage is heavily focused on the beauty and fashion industry, with an emphasis on trends, market insights, and regulatory issues. She often cites data and press releases to provide comprehensive coverage.
Given her focus on beauty and cosmetics, pitches should offer unique insights into emerging trends in the industry or exclusive access to relevant data. Experts who can speak to regulatory developments impacting the beauty industry or forecast upcoming trends are likely to capture Amanda's attention.
Considering her strong emphasis on APAC (Asia-Pacific) beauty industry topics, she may be particularly interested in pitches related to regional market insights and specific brands making an impact in this region.
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