Cassandra Stern is an Editor at William Reed Business Media SAS. She specializes in health and wellness, alternative medicine, and the beauty industry, with a focus on topics such as aging and longevity, diet and nutrition, and healthcare technology. Cassandra's work has been featured in notable publications including MASONRY magazine, Cosmetics Design Asia, The Business Herald, and NutraIngredients.
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Cassandra Stern's coverage predominantly focuses on the beauty and skincare industry, with an emphasis on product launches, sustainability, and ingredient innovation. Her articles frequently include expert commentary and cite data to support her reporting.
To effectively engage Cassandra, consider offering insights or comments from industry experts about new product innovations, sustainable packaging trends in the beauty sector, or emerging technologies within the cosmetics industry. Additionally, providing access to exclusive data related to consumer preferences in beauty and skincare could capture her attention.
While no specific geographic focus is mentioned for Cassandra's coverage area, it's important to note that she covers international developments within the beauty and skincare industry.
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By: Cassandra Stern
Ryse Up Sports Nutrition is facing a proposed class action alleging its Clear Protein Drinks contain less protein than declared on the label, while legal expert Asa Waldstein explains why protein-content lawsuits continue to target the nutrition industry.
Canomiks' WhatToTrust platform won the 2026 NutraIngredients-USA Editors' Award for Industry Initiative of the Year for its evidence-based approach to improving transparency and consumer confidence in dietary supplements.
The 2026 NutraIngredients Awards recognized innovation across the nutrition industry, with this year's winners highlighting advances in healthy aging, microbiome science, women's health, sports nutrition and scientific research.
By: Cassandra Stern
Researchers, clinicians and industry leaders will explore emerging omega-3 science, sustainability and product innovation at the Regenerate Symposium 2026 in Halifax.
The National Advertising Division backed Force Factor’s “#1” Total Beets claims in a challenge from Humann, reaffirming unit sales as the preferred metric for substantiating best-selling claims.
By: Cassandra Stern
Dietary supplement companies moving into wearables and connected wellness products face new FDA and CPSC considerations as regulators increase their focus on product safety, compliance and AI-enabled oversight.
Monterey Nutra has doubled its U.S. functional mushroom production output and expanded its commercial team as brands bring more launch-ready projects to suppliers and demand greater formulation support, ingredient transparency and traceability.
By: Cassandra Stern
As AI-generated doctors and wellness influencers promote supplements online, industry experts are warning brands to consider the compliance and consumer-trust implications of using synthetic spokespeople.
A new study published in Applied and Environmental Microbiology suggests that cranberry juice may enhance the effectiveness of the antibiotic fosfomycin against uropathogenic bacteria associated with urinary tract infections (UTIs) and help reduce the emergence of antibiotic resistance.
By: Cassandra Stern
Emerging sports nutrition brand F3 Energy is using athlete ownership as an alternative to traditional endorsement deals, offering MMA athletes equity stakes to foster deeper involvement and credibility without competing on endorsement budgets.
