With its forthcoming reboot of classic 1990s scents like Grass and Om, the American retail giant is hoping to re-enter beauty with a contemporary twist on its old playbook.
Daniela Morosini is a Senior Beauty Correspondent and Special Projects Editor at The Business of Fashion. With a focus on the beauty industry, her expertise spans makeup and skincare, fragrance, and hair care, reflecting her extensive experience as a beauty editor for renowned publications like British Vogue and Vogue Business. Daniela's work has also been featured in Vogue Business, Refinery29, Inc., and the Financial Times.














