Daniela Morosini

Iti, a new premium range of skincare products, will be available from April 28 in her line of Good Earth lifestyle stores throughout India.

Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting: few of the most popular names from a decade ago have retained their former glory. But that doesn’t have to be the only outcome. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.

Double-digit growth in the conglomerate's perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.

Australian beauty company DBG Beauty, parent of popular dupe brand MCo Beauty, has appointed former Stila chief executive Michelle Kluz as its global CEO.

They’re more likely to be athletes, stylists or dermatologists than traditional content creators.

Global brands are still flooding into India, hoping to secure a foothold as the country's appetite for prestige beauty grows. But many premium players are leaving money on the table.

According to Spanish newspaper Expansión, the founder of the British cosmetics brand's desire to renegotiate her earn-out and compensation structure has stalled merger discussions.

The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday.

Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.