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Amelia Lucas
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Amelia Lucas

Reporter at CNBC

AS SEEN ON
CNBC

Preston's Summary

Amelia Lucas is a Reporter at CNBC, specializing in the food and beverage industry as well as retail and e-commerce. Her work delves into consumer packaged goods, beverage production, and consumer behavior analytics, reflecting her expertise in both finance and wellness themes. Amelia's insights and reporting have been featured in a variety of outlets, including NBC News, NBC Boston, and Telemundo San Antonio.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 52 %
Data Driven: 40 %
Interviews Q&as: 3 %
Product Service Comparisons: 1 %
Cites Data: 1 %

Themes Covered:

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Most Recent Topics:

  • CPG Design
  • CPG Distribution & Commercialization
  • Beverage Production
  • Drinks & Spirits
  • Packaged Beverages
  • Consumer Behavior Analytics
  • Retail Analytics
  • Corporations

Pitching Insights

Amelia's coverage primarily focuses on the food and beverage industry, particularly fast food and restaurant companies. She heavily relies on data and press releases for her articles, indicating a preference for fact-based information directly from primary sources.

Given her focus on sales & marketing, business strategies, product promotions, and investment analysis within the food sector, she may be open to pitches that offer unique insights into consumer trends affecting the industry or exclusive access to new product launches or marketing campaigns.

Additionally, since Amelia covers topics related to earnings reports and financial developments in the industry, providing expert analysis of these events could capture her attention. If you have proprietary data or research relating to the performance of major players in the fast-food or restaurant space, it might align well with Amelia's reporting style.

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