Leigh Anne Zinsmeister

Managing Editor

Preston's Summary

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, specifically Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director. She focuses on themes such as food and beverages, hospitality, and business economics, with particular expertise in chain restaurants, quick service restaurant innovation, and corporate finance. Leigh Anne's work has been featured in prominent publications including Food Service Director, Supermarket News, and Yahoo News.

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Coverage Attributes:

Beta
Informative: 61 %
Data Driven: 27 %
Interviews Q&as: 3 %
Listicles: 2 %
Promotional: 2 %

Themes Covered:

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Most Recent Topics:

  • Chain Restaurants & Franchises
  • Delivery Services
  • Quick Service Restaurant (QSR)
  • Restaurant Innovation
  • Corporate Finance
  • Entrepreneurship
  • FoodTech
  • Food Waste

Pitching Insights

Leigh Anne's focus on the US restaurant industry, specifically limited-service establishments, indicates a keen interest in sales and marketing trends. She often relies on data to support her articles. Therefore, she is likely open to pitches that provide comprehensive data-driven insights into menu trends, consumer behavior, or technological innovations within the fast-food and full-service restaurant sectors.

Given her extensive use of cited data, providing well-researched statistics or survey results related to restaurant sales and marketing could increase the chances of getting coverage from Leigh Anne. Additionally, offering unique insights into emerging menu trends or innovative restaurant technologies may capture her attention.

As she focuses nationally within the United States, local market analysis or specific regional trends within the country could also be compelling for potential pitches.

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