By: Leigh Anne Zinsmeister
The ‘You Wait for This’ push highlights seasonal ingredients and getting outside


Leigh Anne Zinsmeister is a Managing Editor at Informa’s Foodservices Vertical, overseeing brands such as Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director. She specializes in themes related to food and beverages, hospitality, and the restaurant industry, managing special reports and contests that highlight innovation and trends within these sectors. Leigh Anne's work has been featured in notable publications including Restaurant Hospitality, Nation's Restaurant News, and Yahoo News.
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United States (National)


Not enough data
Leigh Anne's focus on the US restaurant industry, specifically limited-service establishments, indicates a keen interest in sales and marketing trends. She often relies on data to support her articles. Therefore, she is likely open to pitches that provide comprehensive data-driven insights into menu trends, consumer behavior, or technological innovations within the fast-food and full-service restaurant sectors.
Given her extensive use of cited data, providing well-researched statistics or survey results related to restaurant sales and marketing could increase the chances of getting coverage from Leigh Anne. Additionally, offering unique insights into emerging menu trends or innovative restaurant technologies may capture her attention.
As she focuses nationally within the United States, local market analysis or specific regional trends within the country could also be compelling for potential pitches.
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