Heather Haddon

New products, smaller packages and value meals are being rolled out to attract inflation-weary customers.

Just having a crispy chicken sandwich may not be enough anymore in the fast-food business. McDonald’s said Monday that it is testing hand-breaded chicken, part of a new multi-year strategic plan to upgrade its menu, service, restaurant designs and online marketing. “The competitive landscape is cha

It’s a good day at Cracker Barrel. The embattled family-dining chain delivered an unexpectedly upbeat quarterly report, lifting expectations for sales and profit growth. After spending much of 2025 responding to [politically tinged attacks](https://www.wsj/business/hospitality/cracker-barrel-lo

Cracker Barrel's 28% surge is lifting shares to their highest level since mid-September, erasing much of the drop that began last summer when the family restaurant chain's logo change put it into [the middle of a culture-war controversy](https://www.wsj/business/hospitality/cracker-barrel-logo-c

Shares in the restaurant chain shot up on Tuesday after Julie Felss Masino unveiled a more profitable outlook and said diners were returning.

📣 "Even if you're grabbing something to go, would you like to get that from a place that's great or a place that looks like a hellhole? I know what I would like. I'd like it to come from a place that's great." —Starbucks CEO Brian Niccol at a Tuesday investor conference

Changing consumer tastes and increasing competition challenge one of the most successful and oldest corporate partnerships

Yum Brands’ KFC is pushing to move beyond its famed fried-chicken buckets, rolling out new tenders and sauces globally this year, along with new restaurant designs. KFC’s international business generates a signif

Heather Haddon 5 min read New owners are set to move into Pizza Hut.

In-N-Out, Culver’s and Whataburger drive sales and location growth with fresh food and friendly service.