Amy O'Brien

Tech has become a cultural object, especially among Gen Z. AI, headphones, and wearables companies are borrowing from fashion’s branding playbook in a quest to assign meaning to their products that goes far beyond their specs.

Moving into 2026, the broader responsible investing industry is navigating an increasingly complex environment, creating investment opportunities and risks. Despite...

From muscle massagers to responsive compression and infrared light, tools that aid performance recovery are on the rise from brands like Nike and Adidas.

This article is part of the Future of AI , a collection of articles that investigates how artificial intelligence will impact the fashion and beauty industries in the years to come.

Technologists say AI could replicate human outputs within the next decade. But luxury could remain one of the few domains where that simply isn’t enough.

The race to create the world's fastest running shoe has become something of an obsession among the world's biggest sports brands.

In 2026, the race for data is as intense as any modern gold rush, thanks to the explosive growth of AI.

When Max Vallot and Tom Daly first got into running, it was primarily as a hangover cure.

Everyone loves to hate social media right now, as feeds have become “polluted” with addictive, short-form content and AI slop. The strongest brands are finding ways to detach themselves from the algorithm.