Marc Bain

Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.

The conflict is already disrupting retail in the Middle East, driving up material costs and squeezing global supply chains, with price hikes likely next.

Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.

Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.

One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.

The Debrief host Sheena Butler-Young is joined by BoF's Marc Bain and Haley Crawford to unpack why the industry's push for AI-led efficiency is starting to rub shoppers the wrong way.

The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.

Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.

The Spanish fast-fashion giant's newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.