Marc Bain

The Debrief host Sheena Butler-Young is joined by BoF's Marc Bain and Haley Crawford to unpack why the industry's push for AI-led efficiency is starting to rub shoppers the wrong way.

The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.

Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.

The Spanish fast-fashion giant's newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.

Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.

The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.

Brands are embedding ChatGPT-like tools directly into their e-commerce sites, with AI platform Daydream spurring adoption as it opens up its technology to third parties.

Luxury clients reveal what makes them buy, brands share the sports marketing strategies that work and shoppers reject synthetics. Keep reading for your analysis of July’s top news.

Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.