Successful stores always put CX at the heart of strategy - but ongoing growth requires periods of reflection to see the bigger picture, identify hidden costs and reset for the future.
Ben Sillitoe is a freelance business editor and journalist at various publications. He specializes in retail, technology, and environmental topics, with a keen focus on supply chain management, circular supply chains, and the intersection of sustainability and business. Ben's work has been featured in Retail Week, Retail Gazette, ComputerWeekly.com, Green Retail World, ITPro, and Drapers.

















