By: Ben Sillitoe
A major barrier to progress towards sustainable sports merchandise is not just what football shirts are made from; it is how fans think about them.


Ben Sillitoe is a freelance business editor and journalist at various publications. He specializes in retail, technology, and environmental topics, with a keen focus on supply chain management, circular supply chains, and the intersection of sustainability and business. Ben's work has been featured in Retail Week, Retail Gazette, ComputerWeekly.com, Green Retail World, ITPro, and Drapers.
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United Kingdom (National)


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