Leaders often desire to be liked, but this can become detrimental when it overshadows effective leadership. An excessive need for approval leads to softened feedback, inconsistent standards, and avoided difficult conversations, eroding accountability. While appearing kind, this approach ultimately creates unfairness for employees and the team, as performance issues are tolerated. This behavior stems from the social exposure of leadership and the desire to manage perception. However, being liked differs from being trusted; trust is built on reliability and making tough decisions. Strong leaders balance warmth with clear standards, prioritizing responsibility over personal approval. They give direct, dignified feedback, understanding that true kindness includes accountability, fostering respect and a healthy team environment.
Benjamin Laker is a Senior Contributor at Forbes. He specializes in leadership and strategy, covering significant economic events and political changes, while also exploring themes of health and wellness, including consumer health and mental health. His work has been featured in notable publications such as Inc. Magazine, Psychology Today, and the Harvard Business Review.














