Blake Wolfe is the Managing Editor at Benefits Canada. He focuses on themes related to HR and workforce dynamics, employee benefits, health and wellness, and personal finance, exploring topics such as employee wellbeing, benefits packages, and retirement planning. Blake's insights and expertise have been featured in Benefits Canada.
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Canada (National)
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Blake Wolfe's focus is on national coverage of Canada, emphasizing topics related to human resources and employment, as well as health and wellbeing in the workplace. The majority of the articles are based on press releases or cite data, suggesting a preference for fact-based information.
Given this insight, pitches should revolve around Canadian-specific trends in employee benefits, wellness programs, diversity & inclusion initiatives within organizations. Additionally, providing data-driven analysis or exclusive access to relevant research reports could be effective for engagement.
Experts with a deep understanding of HR policies and practices specific to the Canadian context will likely resonate well with Blake's coverage focus.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Blake Wolfe
One employee touts the benefits of an ESOP, while an academic notes it depends on individual financial circumstances and plan design. Morgan Zirul, store manager, Starbucks Corp. When I joined Starbucks in 2017, I was 18 and not really thinking about...
By: Bwolfe
Pfizer Canada is encouraging employers and employees to recognize the impact of migraine on workplace culture and productivity through an annual awareness campaign. The campaign, which coincides with Migraine Awareness Month, was first launched in 2024 in collaboration with Migraine Canada and Migraine Québec. It encourages workers to raise awareness of migraine by turning on […]
By: Bwolfe
The Ontario Pension Board is supporting its LGBTQ2S+ employees and the wider community through several initiatives during Pride Month, including marching in next weekend’s Toronto’s Pride Parade. “We encourage participation [because] it’s about visibility, allyship and celebrating diversity in the workplace,” says Michael Lockhart, director of external communications and digital strategy and one of the […]
In the OPSEU Pension Trust’s pursuit of strong retirement outcomes for members, the journey is just as important as the destination, says Jacky Chen, the organization’s managing director of completion portfolio strategies and total portfolio...
By: Bwolfe
Dentsu Canada is supporting its LGBTQ2S+ employees during Pride Month and throughout the year with inclusive workplace policies. The Toronto-based advertising and public relations company recently received Rainbow Registered accreditation through the Canadian Queer Chamber of Commerce. The accreditation, which denotes that a business is inclusive and welcoming to the LGBTQ2S+ community, is based on […]
By: Blake Wolfe
At Vancouver-based marine services firm Seaspan, employee benefits that cater to a diverse workforce are key to creating an inclusive environment where workers feel respected and empowered to be their best.
By: Blake Wolfe
Since its inception in July 2021, the University Pension Plan has continually integrated diversity, equity and inclusion into its investment approach.
At Vancouver-based marine services firm Seaspan, employee benefits that cater to a diverse workforce are key to creating an inclusive environment where workers feel respected and empowered to be their best. “It ensures everyone can contribute fully...
By: Blake Wolfe
New Brunswick is supporting employee health with the introduction of job-protected leave for long-term illness and injury, becoming the final provincial government to introduce such legislation.
By: Jennifer Paterson, Blake Wolfe
To ensure its mental-health strategy has a lasting organizational impact, Purolator Inc. is taking a layered approach that combines leadership
