Brandon Katz

Apple TV+ may not be the most popular streaming service yet, but it's increasingly crucial to Apple's overarching media strategy.

The rapidly shrinking length of TV seasons is creating issues for media companies, impacting everything from retention to syndication. A look at how to handle this dilemma.

The UFC's current $1.5 billion media rights deal with ESPN pales in comparison with those of the NFL and the NBA.

In today's mass market media ecosystem in which major companies fear failure if they aren't servicing the entire world, there is real value in being a big fish in a smaller pond.

Many viewers sign up to a streaming service to watch just one show, such as Netflix's "Fool Me Once," and then cancel their subscriptions.

Audiences love drama. To be fair, who doesn't? The umbrella genre accounts for the greatest number of TV titles overall and the largest share of audience demand in the US.

People are reductive by nature; they want simple answers to complex questions and easily digestible strategies to solve intricate problems.

TV executives are now the new hot hiring commodity at top levels of Hollywood.

As the number of originals shrinks, Netflix has managed to keep its subscriber base. But can the industry adjust to the new reality?

In a sign of true industry maturity, premium subscription video on demand (SVOD) services such as Netflix, Disney+, Max and Paramount+ have more or