As part of its Prime Video upfront presentation, Amazon Ads announced a new advertising tool, "Dynamic TV Creative," an AI-powered process that can “personalize” interactive video ads on premium streamer based on shopping behavior.
Wayne Friedman is the West Coast Editor at MediaPost. He covers a wide range of topics including marketing and advertising, arts and entertainment, and the sports business, with a particular focus on advertising technology and the broadcasting industry. Wayne's insights and expertise have been featured in Global Advertising News, Editor & Publisher (E&P) Magazine, Media Industry Observer, MediaPost, NewsBreak, and The Business Herald.








