Wayne Friedman

NBCU has shown interest in companies like Electronic Arts in the past and currently has a deal with Nintendo around the Super Mario Bros. franchise.

Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to a movie theater at least once in the last six months, Ampere Analysis finds - up from the pre-pandemic period of Q1 2020 (at 58%).

Nearly three weeks into the 2026 FIFA World Cup, TV advertisers are seemingly getting a major bang for their national TV ad spend with higher "attention" scores for their messaging, according to iSpot.

Direct, digital-access internet TV systems have made set-top boxes irrelevant, as we saw early on with Sling TV, Hulu Live + TV, DirecTV, YouTube TV and others.

Sports TV/streaming content is likely to see a major benefit from co-viewing, especially the Super Bowl - with an average 2.4 co-viewing persons, the best single program co-viewing result.

Industry estimates U.S. based companies have Netflix, YouTube, Walt Disney (Disney+, Hulu, ABC Television Network, ESPN) sniffing around as new negotiations are about to start up. This comes as U.S. viewership has doubled for this World Cup versus four years ago.

With live TV/streaming sports gaining an ever larger profile, U.S. consumers are increasingly readjusting their streaming subscriptions -- and

Strong summertime TV network promotion -- highlighted by the World Cup -- includes major efforts by Telemundo and Fox over the last 30 days, using the event to tout other programming.

Some chinks in Netflix's armor are now causing deeper dents — weaker second-season viewership of new original shows following lower daily viewer engagement on the premium streamer.

Connected TV (CTV) ad spending is projected to grow 11% to $29.3 billion this year -- a slight drop from last year’s 12% gain -- according to a new IAB report.