Wayne Friedman

Fox Corp.'s acquisition of streaming distributor Roku for $22 billion will give the company a greater share of total TV streaming viewing versus its competitors.

The FIFA World Cup averaged 6.7 million Nielsen-measured viewers on the English-language platforms Fox Television Network, Tubi, and FS1 -- three times the viewing total for the first two days of the FIFA World Cup 2022 (in Qatar).

Amid streaming/legacy TV maturity and consolidation,Netflix is forging ahead -- on its own trajectory, especially when it comes to scripted entertainment.

The NHL is up 10% in sponsorship year-over-year and 26% over a two-year period to $1.7 billion, according to SponsorUnited.

Is there more to this than the obvious viewing elements: major market teams, high-profile athletes or intense seven-game battles?

Paramount+ was up 34%, with Fox Sports 254% higher and Peacock up 73% in monthly active users over the last 30 days, Sensor Tower estimates.

Media industry executives say the company delivered :single-digit"volume growth for its linear TV networks, and"double-digit"percentage volume growth.

Even before the New York Knicks became NBA champions, advertising sponsors believed the major-market team was worth making a deal with.

Walt Disney’s "Toy Story 5" box-office franchise has much more of the story to tell -- setting a record for box-office revenue of $160 million in domestic sales for its opening weekend, according to ComScore.

Looking for more sports fan engagement for advertisers and brands, Walt Disney’s ESPN is starting up "ESPN Fan House," a new fan-centric hub.