By: Caelyn Pender, Brendan Case, Spencer Soper
In stores across the US, companies are doling out everything from small-batch nut butter and sanitary wipes to Halloween-themed Oreos.
Bloomberg News retail reporter covering Walmart, Target, Costco, Kroger and dollar stores. Signal/WhatsApp (and phone): 972-743-9503. [email protected]
United States (National)
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Brendan Case's coverage predominantly focuses on the retail industry, with a significant emphasis on financial implications and product promotions. His articles often cite data and include press releases, indicating an interest in factual information from reliable sources.
Given this focus, Brendan would likely appreciate pitches that offer insights into consumer behavior trends, impacts of specific products or services on businesses, or analyses of market data related to the retail sector. Pitches highlighting innovative marketing strategies and their impact could also resonate well with him.
As for sourcing material, providing access to relevant data or offering expert analysis based on credible research may increase the chances of gaining his attention. Since he covers major US retailers such as Walmart and Target extensively, pitches involving these companies should be particularly appealing to him.
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