Parija Kavilanz is a Senior Writer at CNN Business. She specializes in consumer behavior and retail trends, exploring what makes people tick and how these influences shape online marketplaces. Parija's work has been featured in numerous publications, including The Bismarck Tribune, The Southern Illinoisan, and CBS News, among others.
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Parija Kavilanz predominantly covers business-related topics with a focus on retail, consumer spending, and private sector announcements. Her articles often feature data citations and seasonal trends within the retail industry.
If you are reaching out to Parija, consider providing insights into specific retail trends or notable shifts in consumer behavior that can offer new perspectives on her coverage of the business sector. Additionally, if your company is making significant announcements related to store closures, fashion, or promotional deals within the retail industry, it may align well with her reporting interests.
Given her focus on private sector announcements and press releases as part of her coverage attributes, offering exclusive access to relevant news about companies' strategies or initiatives could be an effective angle for pitching ideas.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Coffee shops and bookstores are college-campus staples. Now retailers selling apparel and candles are looking to get in on the action too.
By: Parija Kavilanz
ONON Cheng Xin / Getty Images Sneaker maker On Holding has grown with a premium product and a distinctive style. Key Takeaways
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By: Parija Kavilanz
Key Takeaways Candy is expected to account for about one-third of the $13 billion Americans are set to spend on Halloween this year.
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By: Parija Kavilanz
A big beauty brand thinks uncertain consumers won’t abandon their self-care routines this holiday season—and they might even step them up.
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By: Parija Kavilanz
Key Takeaways Some price-conscious shoppers are looking to apps that help them score discounted foods that might otherwise have been soon discarded.
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By: Parija Kavilanz
Fewer people are planning to tip their childcare providers, mail carriers, teachers and trash collectors, according to a new report, though for those who do, the median holiday tip is expected to remain mostly unchanged from a year ago.
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By: Parija Kavilanz
Some of the most in-demand jobs this year are still very much people-dependent, which is good news as AI erodes the demand for other positions.
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By: Parija Kavilanz
Key Takeaways The toy business rebounded last year, according to a recent report, with shoppers both buying more things and spending more on them.
Key Takeaways The toy business rebounded last year, according to a recent report, with shoppers both buying more things and spending more on them.
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By: Parija Kavilanz
Key Takeaways Sometimes you can get a call from a company that rejected your application. That may be frustrating—but it could also be an opportunity, career experts say.
