Brendan Menapace is an Author at various esteemed publications. He specializes in marketing and advertising, with a focus on sports merchandising, retail, and e-commerce, often exploring the intersection of sports and business. Brendan's work has been featured in notable outlets such as Promo Marketing Magazine, Stereogum, SPIN, and Esquire.
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Print on demand is revolutionizing the market, but distributors need a measured approach to make it part of their business.
• Ohio State’s jersey patch deal reflects the rapid growth of college sports sponsorships. • Sponsor patches prove that small branding can create major vis
Who decides whether an album is a “return to form?” Is it the band or the fans who decide? What is the agreed upon form?
Who decides whether an album is a “return to form?” Is it the band or the fans who decide? What is the agreed upon form? A “return to form” can be complicated, because if it’s not pulled off in a way ...
By: Brendan Menapace
A random memory of a beloved tool reveals how even the smallest promo items can make a lasting brand impact Key Takeaways
The private-label line includes 12 popular styles, available without branding and with low minimum quantities.
By: Brendan Menapace
People in European countries like the U.K. were left without eclipse glasses to safely view this week's total solar eclipse, which could've been avoided with proper promo planning.
By: Brendan Menapace
Steven C. “Steve” Patton, co-owner of Highland Computer Forms, passed away on July 26 as the result of a farm accident. He was 66.
There's no gatekeeper anymore, so why should the likes of Petey care about the rules? Written by Brendan Menapace | Petey USA is a content creator.
By: Brendan Menapace
Question: Should I be marking items as “Billable” in QuickBooks Premier?
