Brendan Menapace

From martial arts and pickleball to wellness products and sustainable branding solutions, see the standout promotional product trends and supplier innovations featured on the ASI Show Chicago 2026 show floor.

ASI Show Chicago 2026 featured AI-powered tools, show floor product trends, Education Day insights, keynote highlights and the strategies shaping the future of the promotional products industry.

• As demonstrated at ASI Show Chicago, emerging lifestyle trends like martial arts, wellness and pickleball are creating new opportunities for promotional

• Education Day at ASI Show Chicago emphasized that technology like AI, ESP and print-on-demand should automate routine work while allowing distributors to

The addition illustrates how logo placement is at the heart of college and professional sports.

Print on demand is revolutionizing the market, but distributors need a measured approach to make it part of their business.

• More than 4,500 attendees and over 460 suppliers gathered at ASI Show Chicago, which featured new ESP+ technology expert-led Education Day sessions and f

• Ohio State’s jersey patch deal reflects the rapid growth of college sports sponsorships. • Sponsor patches prove that small branding can create major vis

Who decides whether an album is a “return to form?” Is it the band or the fans who decide? What is the agreed upon form?

Who decides whether an album is a “return to form?” Is it the band or the fans who decide? What is the agreed upon form? A “return to form” can be complicated, because if it’s not pulled off in a way ...