Emma Sandler is the Deputy Editor of Agenda. She covers topics related to beauty, fashion, and wellness, with a keen focus on the intersection of these industries with finance and retail. Emma's work has been featured in prominent publications such as Modern Retail, Yahoo Finance, Glossy, and The Business of Fashion.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Emma Sandler's coverage primarily focuses on the beauty and fashion industry, offering insights into company announcements, market trends, and consumer behavior. Given this focus, she is likely to be interested in pitches related to new product launches or innovations within the beauty industry.
She frequently cites data and press releases in her articles. Therefore, providing relevant statistics or exclusive access to proprietary data could increase the appeal of a pitch aimed at gaining her attention.
As Emma's geographic focus is not specified, it may be beneficial to provide international perspectives or examples when reaching out with potential story ideas related to global beauty trends or brands with an international presence.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Key Takeaways: NuFace's latest campaign serves as a rebranding focused on facial strength training and pro-longevity.
By: Emma Sandler
Babor is targeting US medspas, creator marketing, and generative AI visibility as it accelerates growth in the professional skincare market.
At-home lash brand Lilac St. has appointed beauty industry veteran Brianne Moore Price CEO as it targets $20 million in sales.
Apothékary has raised $16 million in fresh funding, with $10 million coming from venture capital and $6 million from debt financing, as it accelerates retail expansion and ramps up product innovation.
Despite social media's ability to bridge people and places across platforms, the advertising ecosystem remains highly fragmented, inhibiting consumer brands' ability to find and convert customers.
Most elementary school students assigned a school project might build a papier-mâché volcano, a makeshift compass or a simple electrical circuit, but
Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.
Protein-infused ice cream is rapidly emerging as a major trend, with established and new brands like Rivo, Nymble, Blue Bell, and David Protein introducing "better-for-you" frozen desserts. These treats typically pack 10-15 grams of protein per serving, appealing to health-conscious consumers. The U.S. protein market, valued at $114.4 billion and growing, is driving this innovation. Brands are now strategically balancing high protein content with superior taste, using ingredients like EPG or French-style recipes to ensure indulgence. David Protein exemplifies this success, recently launching its frozen dessert to overwhelming demand, selling out in minutes and generating significant buzz, highlighting a strong consumer shift towards nutritious yet delicious options.
When husband-wife duo Sander Joonyoung van Bladel and Veronika Strotmann first launched their K-beauty brand Yepoda to their network in the Netherlands in 2020, people said the aughts K-beauty fad had faded. But van Bladel, who is half Korean and half Dutch, spent his adult life buying Korean products at his friends' behest to bring back to the Netherlands, and knew K-beauty was just getting started on his home continent.
