Danielle Masterson

Orthomol's Mieke Haehner shares how curiosity, resilience and an athlete's mindset have shaped her leadership journey and the company's U.S. expansion.

O Positiv Health Co-Founder and CEO Bobby Bitton joins NutraCast to discuss building one of the fastest-growing brands in women's health, breaking taboos around intimate wellness, retail expansion, bold marketing and what's next for the category.

A look at how supplement brands are using limited-edition launches and "drop culture" to drive innovation, consumer engagement and long-term brand loyalty.

The U.S. Food and Drug Administration is proposing to make the currently voluntary GRAS notification system mandatory, giving the agency greater visibility into substances companies determine are Generally Recognized as Safe.

Ali Wing, CEO of Oobli, shares lessons from her career spanning Nike, retail, health tech and food biotech, plus her advice for women in leadership.

Venable’s Todd Harrison questions FDA’s authority to mandate notifications and says the proposal could create significant uncertainty for ingredient suppliers and functional food and beverage companies.

AI recommendations for sports nutrition brands can vary significantly based on search intent, product format and platform. A new analysis explores how brands are gaining visibility as consumers increasingly use AI to research supplements.

August's launches highlight the continued expansion of convenient, targeted and multifunctional formats, from creatine sachets and sparkling protein to instant mushroom lattes and on-the-go pre-workout.

The brand director of nutraceuticals at Biote Medical has built a career defined by curiosity and unexpected pivots, from PR and SEO to product marketing, consulting and brand leadership.

The dietary supplement industry is facing a new layer of supply-chain uncertainty as geopolitical tensions, tariffs, energy prices and freight disruptions ripple through the global ingredient market.