Asia Sherman

Speaking during the recent Business Leaders Forum hosted by NutraIngredients+, Raza Bashir, CEO of Iovate Health Sciences International, Nate Freeman, vice presidents of science and innovation at Ortho Molecular Products, and Ken Rowe, chief R&D officer at Thorne, noted that the sector is entering a period where speed matters—but proof, trust and responsible execution matter more.

Female athletes and active women are still underrepresented in sports nutrition research, and many recommendations continue to rely on data generated largely in male populations. What science there is—and it is growing—points less toward one-size-fits-all supplement protocols and more toward individualized strategies that account for sport demands, training phase, age, body composition goals, hormonal status, menstrual cycle phase, contraceptive use, energy availability and baseline nutrient status.

The U.S. District Court for the District of Massachusetts has granted default judgments against 19 online sellers found to have marketed and sold nutritional supplements falsely advertised as containing Urolithin A.The order, entered July 15 by Judge Myong J. Joun in Amazentis SA et al. v. The Partnerships and Unincorporated Associations Identified on Schedule “A” permanently enjoins 19 defaulting defendants from manufacturing, marketing, distributing or selling Urolithin A products.

Supplement maker AG1 continues to expand beyond its flagship daily greens powder, entering the comprehensive nutrition gummy category this week as it seeks to capture a larger share of the growing supplement market.

Latest research on eye health supplements highlights carotenoids, omega-3s, botanicals, B vitamins and microbiome strategies for dry eye, retinal resilience, glaucoma risk and visual performance.

Eye health supplements are evolving the familiar lutein-and-zeaxanthin story, with the latest launches suggesting that the category is becoming more segmented around specific use cases like age-related macular support, ocular surface comfort, digital-eye strain and everyday visual wellness.

Natural product manufacturer NOW tested 25 vitamin C gummy supplements sold on Amazon. Of these, only 13 met label claim, and 12 had nearly no detectable vitamin C.

Regulatory warnings about rare cases of liver injury linked to turmeric supplementation are mounting, as expert committees continue to raise questions about the cause and source of potential toxicity of an herb consumed by millions of people worldwide.

The 2025–2030 Dietary Guidelines for Americans elevate protein with a 1.2 to 1.6 g/kg/d intake range, opening new opportunities for the nutrition sector while prompting questions over the science, cost, practicality and potential risks behind population-wide advice.

Supplement brands continue to translate cellular-health science into everyday healthspan products, with new launches featuring multi-ingredient stacks that are increasingly positioned within broader healthy aging portfolios as one facet of more sophisticated, longevity platforms.