Christopher Doering

The fast-growing beverage has expanded into a cappuccino-inspired cold brew, seasonal flavors and energy, bringing new usage occasions and consumers to the brand.

Oikos and its other popular brands are seeing a spike in demand as people taking the weight-loss medications turn to the portion-controlled snacks to meet their nutritional needs.

Food industry veteran Risa Cretella will oversee a division with more than $5 billion in sales from brands including Rao’s, V8 and Swanson.

The purchase for an undisclosed amount expands the Nutella maker's presence in the better-for-you category while increasing its U.S. footprint.

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The beverage, which reaches stores on Feb. 10, was developed following consumer demand. It is expected to remain on shelves until early 2026.

The beverage, once owned by PepsiCo, is tapping into consumer interest in nostalgia and better-for-products made with real ingredients, probiotics and low amounts of sugar.

The company’s first major portfolio expansion is a hydration offering, with plans to enter other categories that connect it with more consumers throughout the day.

The offering is being marketed by the food giant as a mid-morning snack that bridges the gap between breakfast and lunch.

Grown in Peru, the ingredient features fruity, tropical notes with moderate heat. It is used in everything from seafood and poultry to sauces and salsas.