Christopher Wood

Brands can gain exposure during high-value sports events without paying steep prices for traditional airtime. This was how Guess Fragrances used data and digital savvy to reach US-based NFL fans during last season's playoffs.

This month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie.

is getting harder for retailers. Many parents plan to increase their budget from last year, but they're taking longer to make decisions. That forces retailers to adapt to a longer, more complicated buying journey.

The NFL's fan base is broadening, and now have a more diverse audience to reach over live digital channels. The upcoming season, which kicks off with its first preseason game August 6, will have more international games than ever as the league continues to grow a global audience.

Shifting demographics and changing workforce needs require higher education to constantly evolve in how it engages students, industry and the workforce

GREELEY — Colorado's economy should continue to grow in the second half of 2026, but the rate of growth likely will slow, with several headwinds facing the state's economy.

Getting your Trinity Audio player ready... Colorado's economy should continue to grow in the second half of 2026, but the rate of growth

Shifting demographics and changing workforce needs require higher education to constantly evolve in how it engages students, industry and the workforce, higher-ed leaders said Tuesday. Leaders from Aims Community College, Colorado State…

As brands strive to create lasting connections with interested consumers, Playtex Sport is counting on active creators to reach those who will care the most and drive sales to retailers.

Brands and agencies are embracing AI adoption in high numbers, but the organizations that struggle to update processes and workflows could impact revenue. These organizations are confident in the benefits of AI transformation long-term, but have hit barriers to broader adoption.