Peter Adams

The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.

Anime has a look that does not need much time to explain itself. Big expressions, sharp colours, dramatic characters, glowing effects, fast movement, and a little bit of chaos on the screen. That is...

The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.

The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting.

New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.

Over half of consumers are comfortable filtering their brand communications entirely through AI, according to research from Gale.

Diesel generators are among the dirtiest energy sources, emitting fine particulate matter and related chemicals.

Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.

Cinema in Asia has started treating athletes with a new kind of respect. The screen no longer shows them only as winners holding medals; it now follows their homes, training grounds, doubts,...