Peter Adams

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending.

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

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A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.