Sarah Mahoney is a staff writer for MediaPost. She covers a range of topics including retail, fashion, beauty, and apparel, with a particular focus on D2C brands and women’s political issues. Her work has been featured in notable publications such as The American Lawyer, AARP, and Prevention Magazine.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Sarah's coverage indicates a focus on retail, brands, and advertising with an emphasis on product promotions and sales & marketing. She seems to heavily rely on cited data and press releases for her articles.
For successful outreach, provide Sarah with unique insights into retail trends, brand strategies or advertising campaigns backed by relevant data. Companies launching new products or embarking on innovative marketing initiatives may find a receptive audience in Sarah Mahoney.
Given the seasonal aspect of some of her coverage attributes, consider reaching out to her around key shopping periods such as holidays or major promotional events.
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Walmart, already beloved by its customers for familiar rollbacks and special deals, has fired off a new round of price cuts.
Coco Gauff’s Wimbledon win over fellow American Jessica Pegula sends the star on to the women’s semifinals, making her only the sixth woman since
Bath & Body Works, well aware it's time formajor strategic changes if it wants to recapture growth, is flexing plenty of ambition.
Kohl's, which has spent the lastfive years on its back foot, is hoping to get back in step with Middle American shoppers, launching one of the first back-to-school marketing campaigns of the season.
CEO reveals how a simple "ambush marketing" stunt became the brand's most-viewed campaign ever -- and a new cultural playbook.
Founder Andy Dunn has already proven that Pie, the social events app he launched a few years ago, has plenty of legs.
As it costs more to fill up, U.S. consumers are cutting back on chips and soda.
After retiring in 2023, Mark S. Robinson -- an ad exec who spent 45 years working to make sure Black consumers had at least an occasional seat at the strategy table -- had a crushing realization.
Farmers Insurance is attempting a marketing hat trick: A major rebranding effort that also hangs onto its comedic edge and jettisons a familiar spokesperson.
This year's back-to-school season is arriving with a mixed message: record spending, matched by real financial strain.
