Sarah Mahoney is a staff writer for MediaPost. She covers a range of topics including retail, fashion, beauty, and apparel, with a particular focus on D2C brands and women’s political issues. Her work has been featured in notable publications such as The American Lawyer, AARP, and Prevention Magazine.
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Sarah's coverage indicates a focus on retail, brands, and advertising with an emphasis on product promotions and sales & marketing. She seems to heavily rely on cited data and press releases for her articles.
For successful outreach, provide Sarah with unique insights into retail trends, brand strategies or advertising campaigns backed by relevant data. Companies launching new products or embarking on innovative marketing initiatives may find a receptive audience in Sarah Mahoney.
Given the seasonal aspect of some of her coverage attributes, consider reaching out to her around key shopping periods such as holidays or major promotional events.
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In many ways, Father’s Day -- always a bit of a retail afterthought, compared to mom's day -- will look the same as it always does this year.
Game 4 was one for the history books — New York defeating the San Antonio Spurs in the biggest comeback in NBA Finals history.
Etsy has a message for Amazon Prime Day shoppers: There are 5,000 other Jeffs who could use your money more than Amazon Executive Chair Jeff Bezos.
Despite a major new marketing campaign, a brand reset and extensive product innovation, it’s lights out for the Sleep Number Corp.
E.L.F. Beauty is diving into a brand-new category,introducing E.L.F. Hair. And it's rolling out the six new products with a captivating spokescreature: Bigfoot himself.
With the company's first-ever creative director at large, the retailer hopes it can recover lost style credibility.
The slumping housing market is still having its way with the furniture business, but La-Z-Boy seems to be outsmarting the prolonged downturn.
Verizon, deeply into a transformation effort designed to fend off the T-Mobile onslaught, is rolling out Simplicity, a new $45-per-month plan — $30 for each additional line — using transparency to address customers' frustrations with opaque mobile pricing.
Nuveen, which oversees more than $1 trillion in assets, has a familiarity problem. The 20 th -largest global asset manager ranks No. 16 in brand awareness. While that means it punches well above its weight, it's still far from the Top 10 -- and company research showed that top-10 status is a must-have.
FMI's annual report finds store brand dollar sales up 2.8%, outpacing national brands, with 92% of homes now stocking them.
