Sarah Mahoney

Just weeks after Columbia Sportswear's"Expedition Impossible" cleaned up at Cannes, the company is giving up on its flat-earth campaign, calling off the hunt with a playful celebratoryad

The new campaign marks a move to bring cultural cachet to the fading athletic apparel company.

People may be paring back spending in othercategories, but so far, the American beauty business hasn't missed a beat.

Wayfair, the ecommerce furnituregiant, is stepping up growth plans. The company just announced banner quarterly results, with new orders reaching

Brands are hoping to ace this year's tournament with fresh activations and retail appeal.

J.M. Smucker hopes to spread Jif peanutbutter's appeal beyond all the usual places, with its first major rebrand in 30 years.

Charlene Son Rigby, CEO of Global Genes, spends her days maneuvering between 3 very different timelines.

The new campaign aims to remind shoppers that great deals don't have to mean finding shoes hidden in saucepans.

One audience feels flush enough to splurge on toys and fashion. The other is desperate to save on groceries.

Like every other electronics marketer, Sony knew it would have an especially rough time launching the new RGB (red, green, blue) TV technology.