According to media data and collaborative planning tools specialist Guideline, June 2023 marked the third lowest month in nearly seven years for proportion of s
Colin Mann is a Managing Editor for Advanced Television, where he consistently writes about a variety of topics including data, streaming, research, partnerships, and analysis. His recent articles cover subjects such as the impact of a strike on ad spending, the growth of streaming and its implications for advertisers, and the measurement partnership between Nielsen and Groupe M6. Colin also explores topics such as OTT maturity, TV features at the Women's World Cup, and the need for regulatory support for Europe's PSM.