Dan Meier

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Alison Keith, CEO and Principal Advisor at The Excellence Office.

In this week’s Week in Charts, The New York Times publisher on AI scraping, Europe gains share of retail media ad spend, and in-car video keeps kids entertained.

Reach and frequency remain the most important metrics in video and CTV advertising, says Samantha Doughty, AV Investment Director at Zenith, but the industry still lacks consistency from a measurement perspective. However, projects like C-Flight and Origin are working to connect up reach in video environments, which would represent a “massive step forward for the industry.”

In this week's Week in Charts, Future on publisher negotiations

Yesterday the UK Government announced it will ban under-16s from accessing social media services, including Instagram, TikTok and Snapchat, with the legislation coming into force next year. While the move has been welcomed by child welfare groups, questions remain over the effect on online harms, social media and the brands who advertise on those platforms.

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Filippo De Salazar, Brightcove General Manager at Bending Spoons.

The shift to online video for news consumption has reached a tipping point, according to the latest Digital News Report from the Reuters Institute for the Study of Journalism, with more people now watching online news video than broadcast TV news in 45 markets covered by the study. Germany, Denmark and the Netherlands are the only three countries tracked by the report where TV news viewing is equal to or has the lead over online video.

After running in print, radio and out-of-home over the last three years, insurance brand Hiscox has brought its ‘Most Disastrous Campaign Ever’ to TV, with a series of CTV ads apparently going wrong in a variety of ways that are sure to keep playout teams up at night.

Measuring media channels in a vacuum can easily skew marketing

In this week’s Week in Charts, social media to dominate media spending, AI slop comes for TikTok kids content, and South Korea has highest daily YouTube viewing.