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John Moulding predominantly covers content & publishing, with a focus on streaming services, TV technology, advertising, and content localization. His coverage heavily includes press releases and data citations.
Given the prevalence of press releases in John's articles, he may be particularly interested in receiving news directly from companies within the content & publishing sector regarding new product launches or updates related to streaming services, TV technology advancements, developments in advertising technologies for television platforms.
Since his coverage involves citing data frequently and also private sector announcements are prevalent; industry analysts or company spokespersons who can provide insightful data analysis or exclusive information about industry trends could be valuable sources for reaching out to him effectively.
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By: John Moulding
Seven, Nine, and Foxtel Media are collaborating with Adgile to build a shared TV analytics platform that links TV exposure to business outcomes in real time. One buyer reckons it could be the most important shift in TV during the next three years.
By: John Moulding
It says: “In converged TV, identity is no longer merely a matching function. It is the connective tissue that allows AI agents to optimise responsibly, measure reliably, and personalise coherently.
By: John Moulding
FreeWheel's Laurence d'Août discusses the threats to broadcast TV revenues, how to demonstrate the value of linear TV to buyers, the implications of siloed broadcast/streaming planning, and the impact of AI on measuring TV and allocating budget.
By: John Moulding
Omdia's Maria Rua Aguete and David Tett note that TV brands are increasingly prioritising advertising revenue over hardware sales. As emerging TV OS platforms gain traction, the implications for advertisers are significant.
By: John Moulding
Measurement systems have struggled to keep pace with audience fragmentation, but one company that believes it has the solution for single-source, cross-media exposure and outcomes measurement is Beatgrid.
The adtech vendor IDX has hailed the impact of its self-serve ad sales platform in Israel, where leading broadcasters are using the tech stack to provide a single point of entry to their streaming inventory.
By: John Moulding
Gary Woolf, EVP strategic development at All3Media International, explains how the content distributor is building content brands on FAST and using
By: John Moulding
The TV industry can generate incremental advertising revenues from local advertisers and small-medium advertisers thanks to addressable TV.
By: John Moulding
Nearly 5% of inventory sold as CTV is incorrectly labelled, according to a study by 51 Degrees, which analysed 11m OpenRTB ad impressions with a relevant device-type ad signal over one week in May.
In a world where attention is increasingly fragmented, Pay TV operators can differentiate their user experience by making content discovery faster, more personalised and more likely to serve up something they love.
