John Moulding

Nielsen is using a methodology enhancement for co-viewing that it wants to incorporate into US currency measurement in time for the 2026/2027 TV season.

Marketers are struggling. That was the blunt assessment from Simon Michaelides, director general at ISBA, when speaking to a broadcaster-centric audience at DTG Summit earlier this month.

Amazon, Netflix and Google will control half of the $81bn global connected TV advertising market by 2030, according to research from analyst firm Omdia.

Seven, Nine, and Foxtel Media are collaborating with Adgile to build a shared TV analytics platform that links TV exposure to business outcomes in real time. One buyer reckons it could be the most important shift in TV during the next three years.

It says: “In converged TV, identity is no longer merely a matching function. It is the connective tissue that allows AI agents to optimise responsibly, measure reliably, and personalise coherently.

FreeWheel's Laurence d'Août discusses the threats to broadcast TV revenues, how to demonstrate the value of linear TV to buyers, the implications of siloed broadcast/streaming planning, and the impact of AI on measuring TV and allocating budget.

Omdia's Maria Rua Aguete and David Tett note that TV brands are increasingly prioritising advertising revenue over hardware sales. As emerging TV OS platforms gain traction, the implications for advertisers are significant.

Measurement systems have struggled to keep pace with audience fragmentation, but one company that believes it has the solution for single-source, cross-media exposure and outcomes measurement is Beatgrid.

The adtech vendor IDX has hailed the impact of its self-serve ad sales platform in Israel, where leading broadcasters are using the tech stack to provide a single point of entry to their streaming inventory.

Gary Woolf, EVP strategic development at All3Media International, explains how the content distributor is building content brands on FAST and using