Coral Cripps is a Tech Editor at Campaign. She specializes in marketing and advertising, with a keen focus on topics such as advertising technology, programmatic advertising, and marketing technology. Coral's insights and expertise have been featured in Campaign (UK), Campaign US, PRWeek, Campaign India, and DesignRush.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Not enough data
Coral Cripps primarily covers stories related to technology, gaming, software production, alcohol, recruitment, artificial intelligence and advertising. She frequently reports on press releases and private sector announcements within these sectors.
If you have information about new technological developments in the gaming industry, product promotions or innovative advertising campaigns involving technology or AI integration with products such as spirits brands or broadband services that would interest her audience. Coral's coverage suggests she has a keen interest in exclusive partnerships and promotional deals within the tech and entertainment industries. If your pitch involves any of these angles it may grab her attention more effectively.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Netflix's ad tier reaches 250 million monthly active viewers, with 44% exposed to ads unreachable through broadcast TV or any other streaming platform.
From Nike's "Rip the Script" to LEGO's viral trophy build, here are the 15 World Cup 2026 campaigns that earned the most attention and why.
The U.S. government suspended Anthropic's Fable 5 overnight. Here's what the platform dependency risk means for agencies and brand teams using AI tools.
From Miller Lite's Fix-Pack to The Macallan's generational toast, here are five Father's Day 2026 campaigns that earned their place.
Cannes Lions 2026 has begun. KitKat, Lay's, and Uber Eats dominate the shortlists. Here's what the week tells us about AI, agencies, and the industry.
Publicis, Cannes Lions CEO, and Snap pushed back on AI overpromising this week at Cannes Lions 2026. Here's what it means for brands and agencies.
Claude won Film, KitKat won PR, and AB InBev took the inaugural Creative Brand Lions. Here are the Cannes Lions 2026 Grand Prix winners worth studying.
Fox is on track to generate $250 million in ad sales from World Cup hydration breaks as Telemundo keeps cameras on the pitch, splitting audience reaction.
Unilever now works with 300,000 creators, up from 10,000 two years ago. Here's what the results mean for agencies and brands building creator strategies.
The console wars are now a battle over IP management and physical ownership. Here's how Xbox, PlayStation, and Nintendo are answering this differently.
