Coral Cripps is a Tech Editor at Campaign. She specializes in marketing and advertising, with a keen focus on topics such as advertising technology, programmatic advertising, and marketing technology. Coral's insights and expertise have been featured in Campaign (UK), Campaign US, PRWeek, Campaign India, and DesignRush.
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Coral Cripps primarily covers stories related to technology, gaming, software production, alcohol, recruitment, artificial intelligence and advertising. She frequently reports on press releases and private sector announcements within these sectors.
If you have information about new technological developments in the gaming industry, product promotions or innovative advertising campaigns involving technology or AI integration with products such as spirits brands or broadband services that would interest her audience. Coral's coverage suggests she has a keen interest in exclusive partnerships and promotional deals within the tech and entertainment industries. If your pitch involves any of these angles it may grab her attention more effectively.
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IKEA Canada launched Unpackaged Goods, decanting recognizable pantry brands into IKEA containers across OOH and social for spring cleaning season.
Aerie's Realmakers Community opens creator program with a no-retouch, no-AI requirement, following a 9% comparable sales increase in 2025.
Audi of America launched "A Life of Yes" on April 24, starring Morgan Freeman and Chase Infiniti in a cinematic campaign for the all-new 2026 Q3.
Xbox dropped Microsoft Gaming on April 24, debuting a green logo and a reset under new CEO Asha Sharma covering pricing, hardware, and exclusivity.
Chili's is launching its first-ever Popping Boba Marg on April 30 for National Boba Day, available all May for $6 with a new digital sticker loyalty mechanic.
Sabastian Sawe broke the two-hour marathon barrier at London 2026 in Adidas's Adizero Pro Evo 3, which sold out in minutes and hit a $2,600 average resale.
OpenAI's ChatGPT ad platform is open to all U.S. advertisers. Here's what the early conversion data and trust risks mean for agency media plans.
Google Marketing Live 2026 confirmed that Gemini now powers every major ad product of the search giant. Here's what it means for agency workflows.
Adidas, LEGO, and Lay's lead early World Cup 2026 advertising while Coca-Cola draws backlash, as brands compete for fan attention ahead of kickoff.
Netflix's ad tier reaches 250 million monthly active viewers, with 44% exposed to ads unreachable through broadcast TV or any other streaming platform.
