Cristina Montemayor

So, what are brands doing now to prepare for the fast-approaching holiday rush? BeautyMatter spoke with several brands to find out how they plan to stand out this season. Here are some of the most effective holiday marketing strategies that brands plan to utilize this year:

Men's Health Battle Bad Breath and Bacteria With These Editor-Approved Mouthwashes Link Copied

Men's Health A Self-Defense Expert Recommends These 12 Personal Safety Devices Link Copied

In 2023, the Washington legislature passed the Toxic-Free Cosmetics Act, which restricts the manufacture, distribution, and sale of cosmetic products that contain certain toxic chemicals within the state.

One of the most contentious topics in the regulatory arena is the issue of per- and polyfluoroalkyl substances (PFAS) and what brands and manufacturers can realistically do to minimize their presence in consumer products. The various complexities and challenges of testing products for PFAS have resulted in more questions than answers, but that hasn't stopped some regulatory bodies from instituting sweeping laws in an attempt to safeguard human and environmental health. The Independent Beauty Association (IBA) dived deeper into the problem with PFAS regulations in a dedicated session as part of its

Loved01, the skincare brand founded by award-winning singer-songwriter, entrepreneur, and activist John Legend in partnership with dermatologist Dr. Naana Boakye, is coming to QVC.

Grown Alchemist has grown significantly in the 16 years since its founding. The Australian skincare brand was built on the belief that environmental

BeautyMatter's recent Q2 2024 Investment and M&A Report revealed significant shifts in the industry.

Because we know how intimidating at-home waxing can be

In the beauty industry, the newly patented “Skin Atlas” system from Haut.AI is paving the way for a new era of efficiency and innovation in skin analysis, all while safeguarding consumer privacy—an ever-present challenge in AI development.