Cristina Montemayor

Every year, BeautyMatter honors one person who has made an outstanding contribution to the beauty business and has been a catalyst for the industry's advancement.

Established in 2023 and managed by ChemFORWARD, the KBDB Collaborative is a group of beauty industry leaders across the supply chain, including the retailers Sephora, Ulta , and Credo Beauty; companies Beautycounter and The Honest Company; ingredient suppliers Inolex and Dow; and the nonprofit Environmental Defense Fund. By coming together, the KBDB Collaborative aims to address chemical safety as an industry-wide problem and prove that “while the number of chemicals to be assessed might be daunting for a single company, the task [is], in fact, manageable if it was shared.” The group seeks to establish a clear standard for safer chemistry for improved consumer health and environmental sustainability in the $100 billion personal care sector.

Hopping on a viral social trend can bring short-term visibility, but it's the innovations that tap into customer behavior and address emerging needs that have staying power. The rise of livestream shopping and social commerce has transformed online shopping from a transactional experience to a more interactive and personalized journey. These shifts, driven by the demand for convenience, connection, and tailored recommendations, highlight how certain trends become embedded in customer expectations, ultimately shaping the future of e-commerce and influencing how brands must operate to remain relevant in an evolving digital landscape.

In 2024, Gen Alpha dominated the beauty industry. They entered the year with a bang, fresh off the “Sephora kids” scandal that took place during

While it's too soon to calculate the toll of the devastating wildfires, community organizations and disaster relief agencies have already begun mobilizing to provide shelter, food, and aid to those affected. The beauty community has always been swift to jump into action and help those in our community whose lives have been upended by sudden tragedy.

In case you missed it, here's a roundup of the latest beauty tools and technologies unveiled at CES 2025.

For many musicians, makeup is more than just a tool for concealing imperfections and enhancing their features. It's an essential part of their larger-than-life identity onstage, a means of self-expression, and often a powerful way to delineate between their two selves: the person and the performer. In a new documentary set to premiere exclusively on Hulu on January 22, Sephora aims to explore this connection, highlighting how beauty and makeup serve as transformative tools for musicians including Becky G, Victoria Monét, and Chappell Roan.

The future of TikTok remains uncertain. While the app is back online for now, a US ban is still possible if the conditions outlined in the law passed by Congress aren't met.

With the fate of TikTok still hanging in the balance, a new Chinese social app called Xiaohongshu (小红书) is trending among users for its similarities to TikTok. Also known as RedNote in the US, the app

As we look ahead to 2025, will scalp care continue to reign supreme, or are we on the cusp of a new haircare revolution? With consumers increasingly prioritizing the health and longevity of their hair, what products, treatments, and innovations will emerge to support their journey toward stronger, shinier strands? BeautyMatter tapped industry experts to forecast what trends will dominate the haircare category in 2025.