The once white-hot, Rihanna-fronted beauty brand has cooled significantly, and co-owner LVMH is shopping its stake. As the rules of celebrity beauty lines keep changing and the competition mounts, where does Fenty’s future lie?
Rachel Strugatz is a Beauty Editor-at-Large. She specializes in the beauty and fashion industries, covering topics such as makeup and skincare, perfume and fragrance, luxury goods, and hair care. Rachel's work has been featured in prominent publications including The San Diego Union-Tribune, The Seattle Times, The Business of Fashion, The New York Times, Puck, and Magzter.
















