Danielle Masterson is a Deputy Editor with a focus on local news in Dublin, Ireland. She has written for publications such as The Irish Sun and William Reed Business Media SAS, with her work also appearing in The Sun and The Daily Telegraph. Danielle covers a range of topics including lifestyle, fashion, travel, and consumer products.
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Ireland (National)
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Danielle Masterson focuses on local Irish content, particularly in Dublin. Her coverage heavily leans towards promoting deals and seasonal content in the beauty & fashion, house & home, and entertainment news categories.
For reaching out to Danielle, consider providing pitches that highlight new trends or promotions from local Irish stores, especially related to winter clothing or upcoming seasons. If you have insights into retail or fashion industry trends specific to Ireland (and ideally Dublin), these would likely be of interest.
Promotional deals and seasonal topics are key areas for engagement with Danielle as they make up a significant portion of her coverage attributes. Highlighting unique products or offerings from Irish retailers can help capture her attention effectively.
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By: Danielle Masterson
Botanical extraction company Groupe Berkem recently announced its Global Plant Exploration initiative. The effort includes sending a team to travel around the world to source plants directly. And who better to send on this exploration than the Medicine Hunter himself, Chris Kilham?
By: Danielle Masterson
On the 30th anniversary of the Dietary Supplement Health and Education Act of 1994, we sat down with United Natural Products Association (UNPA) President Loren Israelsen, who played an instrumental role in the landmark legislation that protects consumers' access to natural health products.
The month of October is closing out with quite the variety of offerings—from protein to probiotics to multis, in formats that include RTD, soft chews, stick packs and more.
By: Danielle Masterson
How a spontaneous gym session in San Diego transformed into a powerful, nationwide movement that's revolutionizing how the nutraceuticals industry networks.
By: Danielle Masterson
Line Johnsen, PhD, started off researching DNA replication, chromosome dynamics and antibiotics screening, but it was her time at a contract research organization that sparked her interest in omega-3s.
By: Danielle Masterson
Linda Alvarez, MD, co-founder of Levelle Nutrition, is leading the charge in ‘cycle-syncing’, the movement to help women optimize their nutrition and workouts based on their menstrual cycle.
By: Danielle Masterson
For the past 25 years, Chromadex has been at the forefront of innovation and research in healthy aging. The company’s CEO, Rob Fried reflects on Chromadex’s evolution, from an analytical testing service to a developer of proprietary ingredients, with a particular focus on NAD precursors like nicotinamide riboside (NR).
By: Danielle Masterson
Nutrigenomics company LifeVantage is turning down food noise by turning up GLP-1 production. The company just launched its MindBody GLP-1 System, a dual product offering that includes MB Core and MB Enhance, which work together to activate natural GLP-1 production.
By: Danielle Masterson
Social platforms are increasingly influencing consumer shopping behaviors by offering brands a unique opportunity to capture the attention of a diverse audience. One such platform is TikTok Shop, which sees over 80% of its dollar sales in the health and beauty categories. So what does this all mean for dietary supplements? NeisenIQ’s vice president of total wellness Sherry Frey weighed in.
By: Danielle Masterson
Emily Rose Britton, the senior market development manager of the Dietary Supplement Verification Program at U.S. Pharmacopeia, shared her unexpected journey into botanicals and dietary supplements.
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